How to use Pinterest for business: 7 handy tips
shawn Following on from my exceptionally awesome article last week on whether you should be using Pinterest for business, here are a few tips to help you actually get out there…
5 digital marketing trends australian businesses are missing out on
The social media and digital marketing space is moving at the speed of unsolicited Facebook changes (I thought that was an awesome analogy, but if it was a little off-base,…
10 tips for writing your social media strategy
I often think the importance of a social media strategy on an ongoing basis can be a little overstated. Too many people look at it as a mammoth bible that…
Crappy customer service: the real social media fail of big business
Every week I am astounded to hear or experience another example of a corporate or well-known brand failing to really grasp the opportunity for customer service and community that social media…
Getting creative with social campaigns: the story of MOG
Too often, I find that when brainstorming for ‘great’ social media campaign ideas, we limit ourselves to thinking about what would work well online. It’s a natural connection to make…
Facebook Games – How Big is the Market? [guest post]
Hey, my beloved website readers- another guest post for the site! I am not going to lie to you – I really wanted to write my own post over Christmas,…
100 Social Media, Mobile and Internet Statistics for 2012 (March)
Following on from 100 social media statistics for 2012 that I posted in January and 100 more social media statistics for 2012 that I posted in February, here are the latest stats for…
9 ways Facebook can get you fired
We have probably all heard a story or two about someone who has been fired for doing ridiculously stupid things on Facebook, like calling in sick and then posting drunken…
14 Quora – why you need to get involved
Unless you are a cool kid in the know like me, you may so far be ignorant of the new whizzbang Q+A site Quora. Probably, you should become a recluse and…
How to claim back your brand on Facebook and Twitter
It’s not unusual to come across a Facebook page or Twitter account in a brand’s name that isn’t actually controlled by that brand at all. These ‘unofficial’ pages/accounts are created…
9 Must-Have Apps for your Facebook Page
Guest post by Jim Belosic, CEO of ShortStack Foreword: I know I have been relying too heavily on guest posts of late, and I swore to myself the next post on…
Facebook Applications and Contests – the best tools now that Wildfire is out of the mix
These days the focus on Facebook for business is less on the initial set-up and more about “what’s next”. Everyone already has a Page and a basic content strategy, and…
The great twitter followers and facebook friends backlash – why you shouldn’t try too hard to increase your friend and follower count
For a long time now, social networking has been all about numbers. How many people are following you on Twitter, how many Facebook friends do you have and how you…
10 Quick Tips for Better Status Updates (Infographic)
Too often, we churn out Facebook status updates without putting enough thought into it – looking to ‘tick a box’ rather than get the most engagement possible. Most of us…
Facebook Simple Competition App
Want to run a simple Facebook competition without contravening Facebook's terms and conditions and risking having your Page shut down? Within a week, I can design, create and implement a…
Scoot: a case study in how to do social media right
I’m always on the lookout for businesses that are doing good things in social media. Every day there are great examples of campaigns that reach thousands (or even millions) and…
Why Your Facebook Competition is Probably Illegal
These days facebook competitions are more common than footballers’ drunken rampages. Every second promotional email you get is urging you to get involved with some new Facebook comp in order…
5 Instances Where Twitter is Better than Facebook
It’s no secret that most people favor Facebook over Twitter, particularly here in Australia. We have over 10 million people on Facebook but only about 1.5 million on Twitter. Given…
Why no one REALLY Loves Facebook
How many times have you heard someone confess how much they love Facebook? How many times have you said it yourself? Most of us are guilty of these words, despite…
A Step-by-Step Guide to the New Facebook Timeline and How to Get it Now
If you haven’t been living in a coma for the past couple of days, you would by now have heard that our Facebook profiles are about to get probably the…
How to Get the Best Results From Your Facebook Ad Campaign
These days Facebook makes it hard to get exposure for anything on the platform unless you put some dollars behind it. If you haven’t noticed that your organic Facebook Page…
How to Create a Facebook Welcome Page and Get More Fans
If you’ve read a few of my articles in the past, not only are you a total legend, but you are also probably aware that I give Zuckers and his…
Social Media and Television: Five Examples of the New Era of Social TV
The popularity of social networking hasn’t just affected people — it has transformed what used to be the one-way medium of television. “Social television” is infiltrating households as the television-watching…