What Are the Key Benefits of Having Real Instagram Followers? The key benefits of having real Instagram followers are multifaceted and significantly impactful. Firstly, real followers lead to increased engagement…
Importance of Facebook in the Australian context You know, it's quite fascinating to see how Facebook has evolved over the years. Starting as a simple social networking platform, it's now…
Generally speaking, I consider myself to be a pretty decent social media expert. I spend hours daily reading about, thinking about and doing social media. It’s both my hobby and…
Twitter has gotten a new name, and it's now called X. It's this cool spot where people shoot short messages, known as tweets, into the digital world and spark real-time…
Hello, and welcome to my review of the popular e-commerce tool Volusion. If you sell products or services online, the chances are you have implemented some sort of e-commerce solution on…
Create as many advertisements as you can (at least 5-10) It’s a little tedious in practice but the more ads you can create as part of your campaign, the better.…
Following on from my exceptionally awesome article last week on whether you should be using Pinterest for business, here are a few tips to help you actually get out there…
The social media and digital marketing space is moving at the speed of unsolicited Facebook changes (I thought that was an awesome analogy, but if it was a little off-base,…
I often think the importance of a social media strategy on an ongoing basis can be a little overstated. Too many people look at it as a mammoth bible that…
Every week I am astounded to hear or experience another example of a corporate or well-known brand failing to really grasp the opportunity for customer service and community that social media…
Too often, I find that when brainstorming for ‘great’ social media campaign ideas, we limit ourselves to thinking about what would work well online. It’s a natural connection to make…
Hey, my beloved website readers- another guest post for the site! I am not going to lie to you – I really wanted to write my own post over Christmas,…
Following on from 100 social media statistics for 2012 that I posted in January and 100 more social media statistics for 2012 that I posted in February, here are the latest stats for…
We have probably all heard a story or two about someone who has been fired for doing ridiculously stupid things on Facebook, like calling in sick and then posting drunken…
Unless you are a cool kid in the know like me, you may so far be ignorant of the new whizzbang Q+A site Quora. Probably, you should become a recluse and…
It’s not unusual to come across a Facebook page or Twitter account in a brand’s name that isn’t actually controlled by that brand at all. These ‘unofficial’ pages/accounts are created…
Guest post by Jim Belosic, CEO of ShortStack Foreword: I know I have been relying too heavily on guest posts of late, and I swore to myself the next post on…
These days the focus on Facebook for business is less on the initial set-up and more about “what’s next”. Everyone already has a Page and a basic content strategy, and…
For a long time now, social networking has been all about numbers. How many people are following you on Twitter, how many Facebook friends do you have and how you…
Too often, we churn out Facebook status updates without putting enough thought into it – looking to ‘tick a box’ rather than get the most engagement possible. Most of us…
Want to run a simple Facebook competition without contravening Facebook's terms and conditions and risking having your Page shut down? Within a week, I can design, create and implement a…
I’m always on the lookout for businesses that are doing good things in social media. Every day there are great examples of campaigns that reach thousands (or even millions) and…
These days facebook competitions are more common than footballers’ drunken rampages. Every second promotional email you get is urging you to get involved with some new Facebook comp in order…
It’s no secret that most people favor Facebook over Twitter, particularly here in Australia. We have over 10 million people on Facebook but only about 1.5 million on Twitter. Given…
How many times have you heard someone confess how much they love Facebook? How many times have you said it yourself? Most of us are guilty of these words, despite…
If you haven’t been living in a coma for the past couple of days, you would by now have heard that our Facebook profiles are about to get probably the…
These days Facebook makes it hard to get exposure for anything on the platform unless you put some dollars behind it. If you haven’t noticed that your organic Facebook Page…
If you’ve read a few of my articles in the past, not only are you a total legend, but you are also probably aware that I give Zuckers and his…
The popularity of social networking hasn’t just affected people — it has transformed what used to be the one-way medium of television. “Social television” is infiltrating households as the television-watching…
Every second day there’s some article covering the new downfall of Facebook – some new feature (usually related to advertising or some other money-grabbing feature) that will lead to a…
Who would have thought that 140 characters could boost your bottom line? By now it’s clear: Twitter isn’t just a fad in the business world. In 2012, UMass-Dartmouth reported that…
Want to get in on the Facebook competition action and increase your Facebook community? Here are the 8 key considerations you need to make to pull off a successful Facebook…
Still sitting on the fence in terms of whether social media is important for your business? It is. In this article Jamie Franks (yes, it’s another guest post) outlines why…
So you’ve read my article about how to get more Facebook fans and you know that you need to run a competition on your Facebook Page so that you can grow your…
Last month, Facebook extended all users access to its new embedded posts feature, previously restricted to developers. This enables websites and blogs to display Facebook content, similar to the way…
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