Following on from 100 social media statistics for 2012 that I posted in January and 100 more social media statistics for 2012 that I posted in February, here are the latest stats for March 2012. There are actually only about 85 or 90 statistics, but I think it’s close enough. Deal with it. Update: I’ve now posted a newer social media statistics article in September 2012 (with 216 shiny new stats!)

Social Media Statistics (general)

  • 66 percent of online adults are connected to one or more social media platforms
  • 50 percent of social media users say they check in to their favorite networks first thing in the morning.

Mobile + apps Statistics

  • The number of smartphone shipments is expected to be almost one billion in 2015
  • This billion will be dominated by Apple, Google and Microsoft, who will enjoy 90% of the market share with their respective platforms
  • In December 2011, the Android Market surpassed the 400,000 app mark, doubling the number of available applications only in 8 months
  • Smartphone sales (globally) are expected to increase by 25% from 472 million in 2011 to 630 million in 2012
  • 57% of all new Android and IOS apps are downloaded in the US, followed by 12% China, 4% Taiwan, 3% UK, 3% Canada, 2% Australia and 2% Hong Kong
  • Mobile apps will grow from a $6billion industry today to $55.7billion industry by 2015
  • 53% of American cellphone (mobile) users now have a smartphone
  • 38% of people who use social media on mobile devices cite general browsing as their main activity

Social commerce

  • Sales via social commerce are expected to reach $30 billion within five years
  • 45% of social media users are at least ‘somewhat’ comfortable providing credit card details through social media channels
  • Men, those between 18-34 and those earning over $35k are more comfortable providing credit card details on social media
  • 20% would purchase products from their favorite brands within their social media sites (as opposed to normal websites)
  • 34% would be more likely to share information about a purchase on a social media site than on a traditional e-commerce site
  • 74% wouldn’t use an alternative currency (e.g. Facebook credits) to make a purchase on a social media site
  • Only about 17% of Facebook pages feature products, and only 4% enable check-out (complete purchase) within the Facebook page
  • by 2015 brands will be generating 50% of their web sales through social media and mobile platforms, with a projection of $30 Billion

Social media for business statistics

  • Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
  • Only 23%  have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link
  • 29% of brands on Facebook have offered deals within the channel
  • People were 25% more likely to buy a product they would be proud of if it had social buttons placed next to it but 25% less likely to buy a product they would be embarrassed by if it encouraged them to like or tweet about it (by having social share buttons nearby)
  • 70% of businesses ignore complaints on Twitter
  • 83% of people who complained on Twitter liked or loved a response by the company
  • 58% of businesses saw a drop in marketing costs by moving to social marketing
  • 72% of marketers handle social media themselves, and the rest outsource
  • 78% of women are happy to share what brand they prefer, compared to 74% of men

Social media news statistics 2012

  • More than twice as many digital news consumers follow news recommendations from Facebook than from Twitter (consistent across computers, smartphones, or tablets)
  • Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter

Pinterest statistics 2012

  • In February 2012, Pinterest had 10.4 million users
  • Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history
  • 80% of Pinterest’s user base are women, 60% have attended at least some college, 25% have a bachelor’s degree or higher, and the average household income is between (US) $25k – $75k
  • Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter
  • Over 80% of Pinterest pins are ‘repins’ (content already pinned being repinned by users)
  • 30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years old
  • American users of Pinterest spend an average of 1 hour 17 minutes on the site
  • Australian visitors to the site have doubled over the past couple of months to nearly 400,000 visits per week
  • 50% of users have kids

Twitter statistics 2012

  • In February 2012, Twitter had 500 million registered users (approx 200m active)
  • Twitter accounts for approximately 3.61% of referral traffic (according to a Shareaholic study)
  • 36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes
  • Twitter users send 175 million tweets each day
  • 64% of users access Twitter via
  • The top three countries on Twitter – USA (108 million), Brazil (33 million) and Japan (30 million)
  • $259 million is Twitter’s projected ad revenue in 2012
  • 1 million accounts are added to Twitter every day

Facebook statistics 2012

  • In February 2012, Facebook had 850 million users
  • Facebook accounts for approximately 26% of referral traffic (according to a Shareaholic study)
  • Of the 850+ million Facebook users, 31% check in more than once a day
  • 63% of Facebook users have deleted people from their friend lists (up from 56% in 2009)
  • 44% have deleted comments others have made
  • 37% have untagged themselves from photos
  • Young adults and women are more likely to unfriend people (67% women vs 58% men)

LinkedIn statistics 2012

  • In February 2012, LinkedIn had 135 million users
  • LinkedIn accounts for about 0.20% of referral traffic
  • American users spend an average of 17 minutes on the site
  • 50% of LinkedIn users have a bachelor’s degree or higher
  • There are 2 million companies on LinkedIn

Google+ statistics 2012 

  • In February 2012, Google+ had 90 million users
  • Google+ accounts for about 0.22% of referral traffic
  • American users spend an average of 6 minutes on the site
  • Just 29% of Google+ users are female
  • 44% of Google+ users are single
  • The top ten countries using Google+: the USA (31%), India (14%), Brazil (5%), the UK (4%), Canada (2.5%), Germany (2%), Indonesia (1.8%) and Italy, Mexico and Spain (1.7%)
  • The top occupation is student (20%)
  • The Google+ button is served more than 5 billion times each day
  • China and Iran block access to Google+

General Internet Statistics 2012

  • In one day on the Internet:
    • Enough information is consumed to fill 168 million DVDs
    • 294 billion emails are sent
    • 2 million blog posts are written (enough posts to fill TIME magazine for 770 million years)
    • 172 million people visit Facebook
    • 40 million visit Twitter
    • 22 million visit LinkedIn
    • 20 million visit Google+
    • 17 million visit Pinterest
    • 4.7 billion minutes are spent on Facebook
    • 532 million statuses are updated
    • 250 million photos are uploaded
    • 22 million hours of tv and movies are watched on Netflix
    • 864,000 hours of video are uploaded to YouTube
    • More than 35 million apps are downloaded
    • More iPhones are sold than people are born

So there’s the latest social media, mobile and Internet statistics as at March 2012 – as per usual, I’ll have another statistics update next month for you. To make sure you don’t miss out on the most up-to-date statistics, be sure to like my Facebook Page.

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By shawn