Welcome to my guide on how to pick the best social media tool for your brand. Today, it’s key to have the right tools to track your mentions online, check how you’re doing, hear your audience, and see how you compare to others. There are many tools out there, and finding the perfect one for your needs can be tough. But don’t worry, I’ll guide you through it.

I will guide you through seven steps to find the perfect social media monitoring tool. Whether you want real-time updates, to listen to what’s being said, or to dig deep into the numbers, I’ve got you covered. So, let’s find the best social media tool together. This tool will boost your online presence and make tracking a breeze!

In this guide, we’ll look at the top social media analytics tools, the best for listening, and managing your accounts. We’ll focus on real-time monitoring and selecting the best platform for listening to your brand’s followers.

Are you ready to take charge of your brand’s social media game? Let’s jump in!

Step 1: Decide on Your Objectives

First, it’s key to know your goals before picking a social media tool. Knowing what you want to achieve helps to choose the right one. Here are some objectives to think about:

  1. Social Media Monitoring Objectives: First, think about what you want to do with the tool. Do you want to track brand mentions, see what your competitors are up to, check on campaign success, or find influencers? Knowing your goals will focus your search on the important features.
  2. Tracking Brand Mentions: If keeping an eye on your brand is top of your list, pick a tool that can do this well. Look for a tool that makes it easy to watch brand mentions as they happen.
  3. Monitoring Competitors: Watching your competition can tell you a lot. Choose a tool that lets you see what your competitors are doing. This can help you aim higher.
  4. Measuring Campaign Success: For campaign tracking, find a tool that’s strong in analytics and reporting. Look for key metrics like how engaging your posts are, how many people see them, and how many convert into customers.
  5. Finding Brand Influencers: If finding influencers is your aim, look for a tool that spots potential influencers. It should show you their influence, engagement, and who follows them.

Setting clear goals helps you pick the right tool for your brand. Each tool offers something unique. So, knowing what you want out of it is very important for good social media monitoring.

Step 2: Establish Your Budget

It’s really important to set your budget when picking a social media monitoring tool. Think about how much you can spend on monitoring. See if what you invest matches what you need.

Different tools have different prices. So, it’s key to find one that’s affordable and does what you need.

Step 3: Create a List of Potential Tools

Now, it’s time to look for the right social media monitoring tools after setting your objectives and budget.

Start with market research to find the best tools. Look at top brands and user reviews to understand peoples’ experiences.

When making your list, think about what features you need in a tool. Consider features like real-time tracking, sentiment analysis, and looking at what competitors are doing.

Also, look at what makes each tool special. See what extra benefits they offer that could meet your needs.

Making a detailed list allows you to compare tools better. This, in turn, will help you choose the best tool for your brand.

list of potential tools

Step 4: Consider Social Listening and Monitoring Features

When you pick a social media monitoring tool, look at its listening and monitoring features. These let you follow and respond to social activities like @mentions, comments, and hashtags about your brand. It’s good for watching beyond your own brand, like your competition and what people suggest about products. This gives you a better look at discussions about your brand online.

Tools that listen on social media keep you informed about what’s said about your brand and your field. They pick up your brand’s @mentions so you can connect with your audience. They help you find comments, giving you feedback to make your products better. Hashtags show you what’s trending and where you can add to the conversation.

But it’s not just about direct mentions. While monitoring your brand’s keywords, you might find new chances or people who support your brand. Tools can alert you when these keywords show up online. This keeps you on top of new discussions around your brand.

It’s also key to watch what others might say about your competitors. This info can show you where your competitors’ strengths and weaknesses are. It helps you shape your own strategies by learning from their successes and mistakes.

For companies, listening and monitoring online discussions are vital. It helps you understand your audience, keep up, and shape your brand. By picking advanced monitoring tools, you get deep insights into online talks. This helps you decide what to do for your brand based on data.

Step 5: Evaluate Campaign Monitoring Capabilities

Running social media campaigns? Choose a monitoring tool with campaign tracking features. This lets you evaluate your campaign’s success and gather key data. Then, you can make smarter decisions for future campaigns.

These tools offer insights on user activity and engagement. They help you evaluate your campaigns’ impact and spot trends. With this information, you can refine your strategies to improve performance.

Campaign monitoring tracks metrics like reach and engagement. By examining these, you get a clearer picture of what works with your audience. This way, you can adjust your tactics for better outcomes.

Benefits of Campaign Monitoring:

  • Track the performance of your social media campaigns accurately
  • Gather valuable data to make data-driven decisions
  • Analyze engagement and user activity related to your campaigns
  • Identify trends and opportunities for optimization
  • Measure the effectiveness of your campaigns against predefined goals

Make sure the social media tool you pick has strong monitoring features. It should let you set campaign goals and track key metrics. Also, it should give detailed reports. This helps you make choices, improve your strategies, and achieve better results for your brand.

campaign monitoring

Step 6: Check for Sentiment Analysis

Sentiment analysis is vital for a good social media tool. It helps you know how people feel about your brand. It finds negative comments early. This way, you can fix problems fast and keep your customers happy.

You can look at customer social media posts and sort them as happy, neutral, or sad. This shows what people like or don’t like about your brand. When you see a bad comment, you can jump in and make things right. This keeps your customers content.

It’s crucial to watch over your brand online. Sentiment analysis not only spots unhappy customers but also sees if what you’re doing to fix it works. You can see how people feel about your brand over time. Then, you can change how you handle things to make customers happier.

Adding sentiment analysis to your social media tool helps a lot. It lets you know right away if someone’s unhappy. You can then fix the issue, making customers happy. This makes them more likely to stay with your brand.

Using a social media tool that does sentiment analysis is smart. It lets you see how people feel about your brand clearly. With this information, you can make the best choices. And you can turn bad comments into ways to become better. This shows you care about what your customers think.

Step 7: Review Pricing and Choose the Right Tool

When picking the best social media monitoring tool, your brand’s budget is important. Look at what each tool offers and see if it’s worth the price.

Remember, the cheapest choice might not have everything you need. You should think about both the price and the value each tool brings.

Also, think about how the tool can grow with your brand. You’ll want a tool that can handle more as your brand and social media presence get bigger.

To make the best choice, think about what each tool offers for its price. Look at the long-term benefits and what you’ll get back from your investment.

Lastly, by carefully considering your options, thinking about features and future needs, and choosing wisely, you can find the best social media monitoring tool. Making a smart investment in a tool that grows with your brand is key to success.

Some of the Best Social Media Monitoring Tools

When it comes to watching your brand on social media, many excellent tools are out there. Here’s a look at some top social media monitoring tools. They can help you keep track of your brand’s reputation online.

Sprout Social

Sprout Social offers many tools to make managing social media easier. You can keep track of what people are saying about your brand, see how people are interacting with your posts, and plan when to post. It also helps you understand how your social media work is helping your business.


Agorapulse is great for staying on top of all your social media interactions. You can see all your messages in one place, work with your team, and plan your content ahead of time. It also has easy-to-use tools for checking how people are engaging with your brand online.


RivalIQ focuses on helping you understand what your competitors are doing on social media. It shows you how you measure up against them and suggests ways to do better. You can look at what your competitors are posting, find interesting content, and get detailed social media reports. This helps you stay a step ahead in the social media game.


Mention keeps you in the loop about what people are saying online. You can see when your brand is mentioned, follow people who are influential in your field, and understand how the public feels about you. It sends you alerts in real time and gives you detailed information to help you manage your brand’s image and connect with your fans.


Keyhole focuses on watching the hashtags and keywords important to your brand. It gives you an up-to-the-second look at what people are saying. You can find out who is talking about you, what they think, and who they are. This helps you improve your social media approach and get your brand noticed online.


HubSpot not only helps with automating marketing but also keeps an eye on social media. It provides tools for following conversations, interacting, and understanding how your social media work is impacting your business. You can watch for mentions, plan when to post, check how people are interacting, and see if your social media efforts are helping meet your business goals.


Brand24 gives real-time updates on your brand’s online image. It scans social media, blogs, forums, and news for mentions of your brand. You can see what people are saying, understand how they feel, and interact with them. It comes with tools for checking out important people online, watching your competitors, and understanding public opinion. This way, you can refine your brand’s image online and use social media to your advantage.

These tools are just a start when it comes to social media monitoring. Each one has its own special tools and skills to help you keep track of your brand online. Think about what each tool offers, how well it fits your brand’s needs, and your budget. Pick the one that best fits what you’re looking to achieve.


Choosing the best social media monitoring tool is key in managing social media and brand reputation.
By sticking to the 7 steps in this guide, you’ll find a tool that fits your goals, budget, and monitoring needs.

Take your time looking at tools for how well they listen, monitor, track campaigns, analyze sentiment, and what they cost. Think about what’s crucial for your brand and how it supports your goals for social media management.

With the right tool, you can lead in the digital world.
You’ll be able to keep a close watch on your brand’s social media presence, and actively take steps to keep your brand’s reputation shining.
Make a smart choice and start on the journey to leveraging social media’s power for your business.

Social media marketing can take businesses to new heights if done right. Read 5 Reasons You May be Failing at Social Media for Business to know how to grow your brand’s influence online and meet your marketing targets.

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By Daria