These days it’s a pretty huge fail if your business is not leveraging the power of social media to drive awareness, brand loyalty and ultimately sales. However it can also be a pretty huge fail the way many business are using social media – even still (after all these years of test and learn). So what is the secret sauce to social success? Well, these four companies have some good learnings to share. Check out some of these case studies and think about how you can improve your social media strategy for business.

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Facebook advertising is increasingly becoming a crucial element of any business’ marketing strategy – particularly as Zuckers is getting more and more greedy with impressions through organic Page posts. Facebook ads have the power to deliver a very strong return on investment, if you have the right strategy in place and are driving to the right goals. Here’s a few key tips on how to get the most from your Facebook marketing spend. Happy reading

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Wondering whether you should use a Facebook Page or a Facebook Group? Don’t know exactly what the difference is or what ramifications either strategy will have? Once again I am your saviour. Read within to find out the pros and cons of a Page versus a Group and determine which is best suited to your objectives!

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Customer service is fast becoming one of the greatest responsibilities and opportunities of using social media for business. Unfortunately for many companies, the two cannot be separated – if you want to play in social media, you have to be prepared to provide top-notch customer service. Find out why social media customer service is so important, including some pretty awesome stats on Twitter and Facebook engagement. Oh and a pretty infographic, if you like that sort of thing!

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Have you ever seen something on Facebook, Instagram, Twitter or any of your other twenty thousand social networks that looked a little suss, or too good to be true? The chances are IT WAS and some evil bad guy was trying to scam your arse. Hopefully you didn’t fall for it, but don’t beat yourself up too much if you did because scams are getting pretty inventive these days. Check out some things you should be on the look out for, and what you can do to protect yourself from falling into a social media scam trap. DO IT BEFORE IT’S TOO LATE. Seriously, you might end up married to a Nigerian prince at ANY MOMENT. Aint nobody got time for that.

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