Discussing the solutions to “How do I promote my Instagram” would most likely be a jam-packed TED Talk event. With the platform’s constant and rapid evolution, I always have to be quick on my feet to keep up and to build and maintain a strong Instagram presence. Let me share the tried and tested best practices that I use for promoting my content and brand on Instagram, so I can get more followers and engagement for my account time and time again.
How I Promote My Instagram Post With an Ad
Going the ad route is the obvious and popular solution I turn to for “How do I promote an Instagram post.” The Instagram Ad feature is designed for newbies and pros alike, works with a wide range of budgets, and is suitable for all types of businesses and audiences. Here are the nuts and bolts of how I promote Instagram posts by using Instagram Ads.
Promote Feed Post
I can boost a feed post and turn it into an ad, or I might take the more specialized option with Ads Manager. Here are the basics:
- If I haven’t done so yet, I will convert my account into a business account.
- I go to my profile and tap “Ad Tools”.
- I tap “Choose a post”, and then select the post I want to boost.
- In the top right corner, I tap “Next” for iPhone or the forward arrow for Android.
- I might be given the option to link my account to a Facebook page, if I haven’t done so yet. Or I can tap “Skip.” If I choose to skip this step, it won’t appear in the future when I boost new posts.
- I set the appropriate details for my ad, such as my ad goal, audience type, budget, and ad duration. I tap “Next” for iPhone or the forward arrow for Android.
- I tap “Create Ad” to complete the process.
My ad will be submitted for review and will run once approved.
The Ads Manager option allows me to run an ad campaign using advanced tools for ad creation, management, and tracking. Getting started with Instagram Ads for ecommerce requires a more careful strategy, but this option opens up greater opportunities for growth and delivers bigger results. I need a Facebook Business page to use Ads Manager to promote my Instagram content.
Promote Story
With the huge popularity of Instagram Stories, it was only a matter of time until business pages like mine could also create Stories ads to promote my content. I can choose how long my Stories ad will run and how to optimize it to match my defined Instagram business goals. Here’s how I promote my Instagram content using a Stories ad. I need access to an Ads Manager account to get started.
- I go to Ads Manager and select between “Guided Creation” and “Quick Creation,” then tap “Create.”
- I select my objective: Brand Awareness, Reach, Video views, Conversions, App installs, Lead Generation, or Traffic.
- I fill in my campaign details. In the Placements section, I select “Automatic Placements.” If I select “Manual Placements,” I tick the box for “Stories” under “Instagram.”
- I set my ad’s budget, schedule, and other elements.
- For the Ad Format, I can choose from Single image, Single video, or Carousel.
- I add my images or videos.
- I tap “Confirm.”
I preview my Stories ad using the drop-down menu and select “Instagram Stories.” If I’m happy with my ad, I submit it for review.
How I Promote My Instagram Page Organically
Knowing how to promote my Instagram page organically involves maneuvering my way around challenging obstacles that hinder my organic reach and engagement. Organic promotion takes a lot more time, effort, commitment, and patience, but it’s a critical component of my sustainable growth strategy.
Here are guaranteed tips and tricks I use to promote my Instagram page with hands-on skill and creative insight.
How I Promote My Instagram Page With Regular and Quality Content
This is a must for an effective organic growth strategy when I promote my Instagram page. I create content that’s optimized for the target audience I’ve identified for my brand or business and aligned with my business goals. I know the best times to post on Instagram for all days of the week and make sure that each and every post I create is interesting and of high quality.
It’s also important for me to use all content formats to attract more views and get more engagement. I use Instagram Insights to keep track of and analyze my content performance.
How I Promote My Instagram Account Through Other Social Media Platforms
Knowing how I can promote my Instagram account on other platforms has been made easier with these options:
- Linking my social media pages
- Adding social media page buttons to my website
- Cross-promoting specific content through promos and contests
- Publishing Instagram content, especially user-generated content, on my website
- Using a third-party social media manager
How I Promote My Instagram Page With a Hashtag Strategy
It’s also important for me to have the know-how to promote my Instagram page with a good hashtag strategy. Here are the key hashtag points I remember:
- I learn how to choose the best hashtags for my Instagram brand, business, and content.
- I stay up-to-date with the latest hashtag trends within my industry.
- I know what hashtags are frequently used by my target audience.
- I use location tags whenever possible.
- I make use of all Stories tags that are appropriate for my brand, business, and content.
- I get creative by inserting appropriate hashtags into my main captions.
- I create a branded hashtag.
Final Thoughts: How I Promote My Instagram to Boost My Numbers
Knowing all the ways to promote my Instagram page and content helps me fast-track my growth on the platform. I approach my overall promotion strategy from different angles. I experiment with different tactic combinations and focus on what works best for each type of post and post format, for each type of audience, and for my brand identity.
Ultimately, promoting my Instagram effectively means staying adaptable, trying new tactics, and focusing on what delivers real engagement and growth for my brand. By combining organic and paid strategies, I can make meaningful connections and drive lasting success on the platform.
Naomi