Want to make your posts more popular among your followers and new people? Find valuable information about the best time to post on Instagram in our article.
We selected the latest updates from experts. There is some exciting news about the best time and day to post that you may not know.
Does Posting Time on Instagram Matter
Social media analysts from around the world agree that the timing of posts is key. Many invest significant effort into discovering the optimal posting schedule. So, does posting time matter on Instagram? After thorough research, we can say, “Yes, it does.”
Posting at the right time can help you reach more followers and new users, and gain likes and comments. It also increases the chances of your Reels going viral, enhances brand awareness, promotes a blogger’s personality, and keeps your audience engaged.
While Instagram algorithms are constantly changing, posting at the right time still matters in 2025.
When Is the Best Time To Post on Instagram in 2025
We identified a global trend and recommendations about schedule timing. Please use our tips for preparing a correct and accurate schedule:
- Study your audience. Their behaviour may change slightly, so make it a habit to check Insights regularly.
- Determine where your followers are from. If your audience is in different countries, you may need to post at different times to reach everyone.
- Select the correct time zone. If you think about when to post on Instagram, post according to your audience’s local time. For example, for followers in Germany, select Central European Time.
Good times to post on Instagram are evenings and mornings. For early posts, choose a time when people are getting ready for work or commuting to work, around 7:00 AM to 9:00 AM.
Your publications can also get more engagement if you post between 11:00 PM and midnight. At this time, people are free and browsing the news, so they’ll be more likely to take time to see your photos.
What’s Different About Instagram Posting Times in 2025
According to the data, approximately 6 million posts indicate that the optimal time is 5 AM, regardless of the day of the week. The 2025 statistics surprised many ordinary bloggers and analysts.
Here are a few reasons why the best hours to post on Instagram are at night:
- Lower competition: Often, everyone posts immediately after or before bed, and only a few people post new content at night.
- Better visibility: This is true even if the user wakes up several hours after you have posted your Reels.
- Higher engagement potential: Being featured in people’s news feeds results in greater reach and engagement.
To make the most of this, schedule your posts using autoposting and schedule publications precisely. This way, you won’t have to get up at night.
Best Times for Different Content Types
There are good and bad times for different publication types. Quick videos and carousels have their own schedules, due to people having more or less time to watch. Let’s consider what time you should post on Instagram.
Reels
The best engagement was between 12 AM and 6 AM, and users were most active starting from 12 PM.
Monday is the most optimal day of the week. Therefore, publish the best and most popular videos on Monday.
Carousels
According to statistics, 5 AM is the best time to make an Instagram post. Tuesday is the day users respond best to long carousels. Use your favorite planner to schedule a post because a carousel is a popular format. You have to use it often.
Stories
Peak engagement and reach occur at 7:00 PM. Friday is one of the optimal days. Thanks to the weekend’s influence, you can improve your statistics.
When To Go Live on Instagram
We’ve previously written about charts for posts based on overall reach statistics. These can tell you when people are most active on Instagram. You can increase your viewership during a live broadcast. However, those “optimal” time slots may not apply to every situation.
Let’s say you’re a fashion blogger, it’s not realistic to shop at 5 AM or 11 PM to demonstrate new outfits. In cases like this, consider adjusting your approach:
- If a live broadcast format isn’t suitable, create Reels instead.
- Use a live broadcast for other ideas, such as a fashion party.
- Adapt your strategy to fit your niche and choose a format that’s realistically possible to create and publish on the top days.
What Is the Best Day and Time To Post on Instagram
The statistics can change depending on the day of the week. We created a brief overview of the active times on Instagram. Discover the information about Monday, Wednesday, Sunday, etc.
Monday
The statistics for 2025 are so interesting to learn. We figured out that the best time on Monday is 5 AM, with 11 PM also showing strong engagement results.
Tuesday
Looking for some variety in your schedule? No, it won’t work. 5 AM still holds the top.
Wednesday
The night hours from 3 to 5 are the best for your content, making this an ideal time to post.
Thursday
Peak Instagram hours last from 4 AM to 5 AM, confirming the nighttime rule remains in effect.
Friday
The top reach is almost the same as the previous day, which lasts from 3 AM to 6 AM.
Saturday
Saturday and 5 AM are the best times to post. This allows you to reach both early risers and those still up celebrating the weekend.
Sunday
Peak hours are 12 AM, 5 AM, and 11 PM. You’ll also get some bonus views and reactions in the evenings because people still have the weekend and free time.
When To Post on Instagram in Different Regions
Based on interaction models, we obtained analytical data on the most effective time for posting on Instagram for different regions. Look at the UK, Europe, Australia, Canada, the US, and India separately.
Several factors can explain the differences in statistics, such as:
- Lifestyle
- Religious rituals, standout traditions, and people’s rhythms
- Climate issues (for example, siestas in Italy)
So, let’s get down to the numbers and analysis.
The USA
In the US, the best time for viewing is around 8 AM local time on weekdays and 9 PM on weekends.
Canada
In Canada, newsfeed engagement starts at 9 AM and ends at 6 PM. Regarding weekends, activity peaks around 10 AM local time.
The UK
Overall, UK user activity is higher on weekdays. The most popular time is from Monday till Friday, from 8:00 AM to 5:00 PM. On Saturday and Sunday, people usually browse newsfeeds at 12:00 PM.
Australia
Australians are active on weekends and love to watch newsfeeds. People browse feeds mostly between 6 and 8 PM. Weekdays show activity at 7 AM.
Europe
Even differences in the mentality of European countries and lifestyles haven’t had any impact on the schedule. Morning and evening hours on weekdays are considered the best times. Weekends are also popular, with activity peaking around 10 AM.
India
India’s evening activity is the highest on any day of the week. However, Sunday is still the worst. On weekdays, schedule your posting for 7:30 PM, and at 8:30 PM on Saturday.
When Is the Worst Time To Post on Instagram
Peak Instagram hours in 2025 will be weekday nights, so posting outside of these times often leads to fewer views, likes, and comments.
There are also business specifics with people of different professions. After all, bartenders and teachers work different hours, so their rest schedules differ. Check your Instagram Insights regularly to understand when your followers are most active.
Conclusion
2025 has amazed us with the statistics from Later’s data team for posts and Reels at 5 AM. However, you may notice that many factors can influence reach. Among them:
- Audience time zone
- Professions
- Mentality and traditions
To summarize, we recommend relying on your account’s internal statistics: test ideas and verify the numbers.
FAQ
Can I post on Instagram on off-peak days?
Yes, it’s worth testing. After all, you have a unique audience. Experiment and monitor your insights to see what performs best.
How does the posting schedule affect your Instagram account and overall popularity?
The correct posting schedule can improve your reach and increase engagement, helping you grow your popularity and attract more followers.
When should people post content if they have an international audience?
Please check your account Insights to see the best activity schedule for your followers across different time zones. Another idea is to segment content for different people groups and plan activities separately.
Naomi