If you’re looking to engage your customers in a relatively new and exciting platform, running a contest on Instagram may just be your holy grail. Find out how easy it is to run a competition or raffle via your Instagram channel, along with all the key considerations to make it a great success. Whether you’re just starting out on Instagram or you’re already a pro, THIS IS THE PERFECT ARTICLE FOR YOU. Seriously, read it. You’ll never look back…

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Have you run a Facebook competition in the past? The chances are you did so in direct contravention of Facebook’s rules and Zuckers put your name down on his ‘naughty’ list. The good news is that his naughty list got so damn LONG that he decided rather than punishing all the bad girls and boys he would instead change the rules. YAY! Here’s an overview of the new, revised guidelines around running a Facebook competition, as well as a run-down on when you should run competitions through an application vs directly on your timeline. Read it, then go and run a competition, just because you can.

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Want to run a Facebook competition but not really sure where to start? Here are the eight key things you need to consider to run a successful (and legal) Facebook competition. Cover off all these bases and watch your Facebook community thrive! If you do not read this article, however, your Facebook community will slowly shrivel up and die. Do not say I didn’t warn you.

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Want to create awesome Facebook applications, contests, competitions, tabs or whatever else you want to call them? Join the club. The easiest way to do it if you’re not a developer is to use a third-party service that allows you to simply drag and drop widgets to create your very own app. There are some awesome ones out there, and here’s a few for you to check out. I recommend going with the Overlord + Pancake Guy, but at the end of the day it’s going to be your decision. Unless you want me to make it for you, in which case read on.

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Sometimes the best social media campaigns begin offline. Read the MOG story to see an example of a great social media campaign rooted (pun intended… you’ll have to read it to understand) in the tangible world. Want to stimulate conversation and gain awareness for your product or service? Follow MOG’s example and do something out of the box. PLUS if you’re in Australia there’s an opportunity to WIN BIG. The biggest prize of your life. And I’m pretty sure if I could afford lawyers they would be freaking out over that statement right now. Luckily I can’t, so I’m sticking by it. BIGGEST PRIZE OF YOUR LIFE.

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