A woman holds Apple iPhone 6s with Instagram application on the screen at cafe

In today’s digital landscape, local influencers on Instagram have become an indispensable asset for businesses looking to increase their reach within specific communities. If you aim to engage with audiences in targeted geographical areas, knowing how to find local influencers on Instagram is crucial. 

By implementing the following effective strategies, you can discover influencers who can link your brand with local markets, helping you enhance your marketing efforts with authentic and relatable content.

1. Utilizing Instagram’s Search and Explore Features:

To identify influencers who frequently post content in or about your desired locale, start by using Instagram’s search function to explore geotags and location-specific hashtags related to your target area. 

Look for posts with high engagement rates in these geotagged locations, as they often signify influencer activity.

To find potential influencers, relevant keywords, and hashtags can be an effective starting point. For instance, if you’re searching for South African influencers, make sure to check hashtags like #southafricaninfluencer, #southafricanblogger, and #capetownblogger.  Additionally, if you know the local language, exploring hashtags in that language can also be useful.

▸ By location 📍

The most straightforward approach to finding local influencers is to check for local locations, including countries, cities, bars, cafeterias, restaurants, and other places that influencers might frequent.

▸ Similar profiles

Once you’ve identified an Instagram influencer you’d like to collaborate with, you can check out profiles that are similar to theirs. On mobile, click on the little 🔽 button next to the “Message” button, or desktop, click on the little arrow button next to “Follow” to see a list of similar influencers you might want to work with.

By using these strategies, you can effectively find and collaborate with local influencers who align with your brand’s values and target audience, helping you enhance your marketing efforts with authentic and relatable content.

2. Engaging with Local Communities and Events:

Influencers often attend local events, pop-ups, or gatherings to generate content, making them ideal opportunities for in-person networking. You can discover influential personalities in your area by keeping an eye on local events that attract social media attention.

Forming partnerships with local businesses can also lead to discovering influencers, giving you insights into your local influencer landscape and potential collaboration opportunities.

3. Leveraging Instagram Analytics Tools:

By using Instagram analytics tools designed to find influencers, you can filter influencers based on location, engagement rate, follower count, and more. This approach provides a more data-driven strategy for identifying influencers who align with your brand’s values and target demographic.


Remember, the goal is to build authentic relationships with influencers who can genuinely advocate for your brand to their loyal followers, driving meaningful engagement and growth. By focusing on geotags, and local hashtags, participating in community events and collaborating with local businesses, you can uncover influencers who resonate with your target audience. Implementing these strategies can help you tap into the power of local influencers on Instagram, elevating your brand’s visibility and impact within targeted communities

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By Daria