Are you looking to boost your Instagram presence, engage your audience, and expand your reach? Hosting an Instagram giveaway is the perfect solution. Whether you aim to increase your follower count, enhance engagement, or facilitate collaboration, an Instagram giveaway can help you achieve your goals.

How to Run an Instagram Contest

By running an Instagram contest, you can attract new followers and keep your existing ones excited and engaged. The viral nature of contests can lead to exponential growth in your social media following. Plus, it’s a fun and interactive way to connect with your audience.

Furthermore, an Instagram giveaway can expand your reach and impressions. When participants enter the contest, they often share the giveaway post on their own profiles, exposing your brand to their followers. This organic sharing can significantly increase your brand’s visibility.

Collaboration is another key benefit of hosting an Instagram giveaway. By partnering with another brand for a joint contest, you can tap into each other’s audiences, reaching a wider pool of potential customers. Collaborations not only boost engagement but also strengthen your brand’s credibility.

There are various types of Instagram giveaways you can choose from, depending on your goals and target audience. These include like, comment, and follow giveaways, where users have to perform specific actions to enter. Tag a friend contests encourage participants to tag their friends in the comments section, spreading the contest to a wider audience. User-generated content giveaways require participants to share a specific photo using a branded hashtag, generating valuable content for your brand. Collaboration giveaways involve partnering with another brand to offer a joint prize, attracting the attention of both audiences. Instagram Stories giveaways involve asking users to share a post on their Stories to enter, utilizing the popularity of this interactive feature.

Instagram Stories giveaways

Now that you understand the benefits and types of Instagram giveaways, let’s dive into the practical steps of running a successful contest. In the next sections, we will discuss how to define your goals, allocate a budget and prizes, plan and execute the giveaway, design campaign assets, and select a winner. We will also explore strategies for converting contest entrants into loyal customers.

Running an Instagram giveaway can be a game-changer for your brand. It not only increases your follower count but also enhances engagement and expands your reach. Moreover, it fosters collaboration and opens up new opportunities for your brand. Start planning your Instagram contest today and reap the rewards of increased brand awareness and customer loyalty.

The Benefits of Hosting an Instagram Contest

Hosting an Instagram contest can bring several benefits to your brand. Let’s explore the advantages of running an Instagram contest:

1. Get More Followers

One of the main benefits of hosting an Instagram contest is the ability to gain more followers. By requiring users to follow your account in order to enter the contest, you can effectively increase your follower count. This allows you to grow your Instagram community and expand your reach.

2. Generate Higher Engagement

An Instagram contest can significantly boost engagement on your posts. When users participate in the contest, they are more likely to like, comment, and share your content, which increases the overall engagement metrics. This increased engagement signals to the Instagram algorithm that your content is valuable, potentially leading to improved visibility in users’ feeds.

3. Increase Reach and Impressions

Running an Instagram contest can help you increase your reach and impressions. When users participate in the contest, they often share their entry on their own profiles, exposing your brand to their followers. This organic word-of-mouth promotion can lead to a wider audience seeing your brand and content, ultimately resulting in increased reach and impressions.

4. Opportunity to Collaborate

Instagram contests provide a unique opportunity to collaborate with other brands. By partnering with a complementary brand, you can create a more enticing prize package and reach a wider audience. Collaboration not only strengthens your contest but also helps build relationships with other businesses, potentially leading to future collaborations and cross-promotion opportunities.

Get More FollowersRequiring users to follow your account to enter the contest helps you grow your follower count.
Generate Higher EngagementContests encourage users to engage with your posts through likes, comments, and shares.
Increase Reach and ImpressionsUsers sharing their contest entries can expose your brand to a wider audience, resulting in increased reach and impressions.
Opportunity to CollaboratePartnering with other brands can enhance the prize package and expand your reach.

Types of Instagram Giveaways

When it comes to running an Instagram giveaway, there are several types of giveaways you can choose from. Each type offers unique benefits and can help you achieve different objectives. Let’s explore some of the popular types of Instagram giveaways:

1. Like, Comment, and Follow Giveaways

Like, comment, and follow giveaways are a common type of Instagram giveaway. To enter, participants need to perform three actions: liking the post, commenting on it, and following your account. This type of giveaway is effective in increasing engagement, growing your follower count, and generating a buzz around your brand.

2. Tag a Friend Giveaways

Tag a friend giveaways require participants to tag a friend in the comments section of the giveaway post. By tagging a friend, participants help spread the word about your brand, increase the reach of your contest, and potentially gain new followers. This type of giveaway encourages interaction and boosts brand awareness.

3. User-Generated Content Giveaways

User-generated content giveaways involve asking participants to share a specific photo using a branded hashtag. By sharing their own content related to your brand, participants generate a pool of user-generated content, which can be valuable for your marketing efforts. This type of giveaway not only engages your audience but also helps in building a sense of community around your brand.

4. Collaboration Giveaways

In collaboration giveaways, you partner with another brand to offer a joint prize. Collaborations can help reach a wider audience, tap into new markets, and strengthen brand relationships. By combining your efforts and resources with another brand, you can create a more enticing giveaway that attracts the attention of both your audiences.

5. Instagram Stories Giveaways

Instagram Stories giveaways require participants to share a specific post on their Stories to enter. This type of giveaway leverages the temporary nature of Instagram Stories to create a sense of urgency and exclusivity. By sharing the giveaway on their Stories, participants help spread the word to their followers and increase the visibility of your contest.

Types of Instagram Giveaways

These are just a few examples of the types of Instagram giveaways you can run. The key is to choose a giveaway type that aligns with your goals, engages your target audience, and highlights the unique aspects of your brand. Experimenting with different types of giveaways can help you find the most effective approach for your specific marketing objectives.

How to Run an Instagram Giveaway in 6 Steps

Running an Instagram giveaway requires careful planning and execution. To ensure a successful giveaway that engages your audience and achieves your marketing goals, follow these six steps:

Step 1: Define Your Goals

Before you start planning your giveaway, it’s important to clearly define your goals. Determine what you want to achieve from the contest, such as increasing your follower count, generating user-generated content, or driving traffic to your website.

Step 2: Identify Your Budget and Prizes

Next, establish your budget for the giveaway and decide on the prizes you will offer. Consider prizes that are relevant to your brand and target audience, as well as prizes that will incentivize participation.

Step 3: Plan and Run the Giveaway

Once you have your goals and prizes in place, it’s time to plan the logistics of your giveaway. Determine the entry requirements, such as following your account, liking the giveaway post, and tagging friends. Decide on the start and end dates of the contest, as well as any additional rules or terms.

Step 4: Design the Campaign

Create visually appealing and compelling graphics or images to promote your giveaway. Design eye-catching posts and stories that clearly communicate the contest details and how to enter. Use the

Step 5: Promote the Giveaway

To maximize participation, promote your giveaway across different channels. Share the contest on your Instagram feed and stories, as well as on other social media platforms. Use hashtags relevant to your giveaway to expand its reach and visibility.

Step 6: Track Entries

As the giveaway progresses, it’s important to track entries and ensure fairness. You can use tools that collect and organize entries, such as comment pickers or dedicated giveaway management platforms. Monitor the engagement and adjust your promotion strategy if needed.

Instagram Giveaway Steps

Step 1Define Your Goals
Step 2Identify Your Budget and Prizes
Step 3Plan and Run the Giveaway
Step 4Design the Campaign
Step 5Promote the Giveaway
Step 6Track Entries

By following these steps, you can run an effective Instagram giveaway that drives engagement, increases your follower base, and generates valuable user-generated content. Start planning your giveaway today and unlock the benefits of this powerful marketing strategy.

Instagram Contest Ideas

Examples of Instagram Contest Ideas

To inspire you, I will provide examples of different Instagram contest ideas. These examples showcase the creativity and effectiveness of Instagram contests. By implementing these ideas, you can engage your audience, increase brand visibility, and attract new followers.

Storytelling Contest

Invite participants to share their personal stories or experiences related to your brand or product. This fosters a deeper connection with your audience and encourages them to engage with your brand on an emotional level.

Trivia Tuesdays

Host a weekly trivia contest where followers can test their knowledge about your industry, products, or brand history. Offer prizes to participants with the most correct answers, encouraging repeat engagement and brand knowledge.

User-Generated Reviews

Encourage customers to submit reviews or testimonials about their experiences with your products or services. Offer incentives for the most detailed or compelling reviews, providing valuable social proof for your brand.

Product Creation Challenge

Challenge your audience to come up with innovative ideas for new products or product features. This not only engages your community but also provides valuable insights for product development.

Community Art Showcase

Organize a contest where followers can submit their artwork inspired by your brand or products. Showcase the entries in a dedicated gallery and offer prizes for the most creative or impactful pieces, fostering a sense of community and creativity.

Instagram Giveaway Template and Pickers

In order to streamline the process of running an Instagram giveaway, I am excited to provide you with an Instagram giveaway template that can be easily customized to suit your needs. This template will save you time and effort by providing a clear structure for your giveaway, ensuring you include all the necessary information for participants.

Additionally, I understand how important it is to select winners randomly and fairly. To assist you with this, I recommend three reliable giveaway pickers that will help you choose winners without bias. These pickers use algorithms to randomly select winners from the pool of participants, ensuring a transparent and impartial selection process.

Instagram Giveaway Template

Feel free to use the following Instagram giveaway template as a starting point for your own contest:

  1. Giveaway Title: [Insert title of the giveaway]
  2. Duration: [Insert start and end date]
  3. Prize: [Include a brief description of the prize]
  4. How to Enter: [Explain the entry requirements, such as liking the post, following your account, and tagging friends]
  5. Additional Entry Options: [Specify any additional actions participants can take to gain extra entries, such as sharing the giveaway on their story or commenting on multiple posts]
  6. Winner Announcement: [State when and how the winner will be announced, whether through a direct message or a public post]
  7. Terms and Conditions: [List any specific rules or requirements that participants must comply with]
  8. Disclaimer: [Include any disclaimers required by law or regulations, such as stating that Instagram is not affiliated with the giveaway]

Remember to customize the template with your own branding, giveaway details, and terms and conditions to ensure it aligns with your brand’s identity and objectives.

Giveaway Pickers

To help you select the winners of your Instagram giveaway in a fair and random manner, I recommend the following giveaway pickers:

  1. Random Comment Picker: This tool allows you to randomly select a winner from the comments on your giveaway post. Simply input the post’s URL, and the picker will generate a random winner.
  2. Instagram Giveaway Picker: This picker enables you to choose winners by inputting the URL of the Instagram post and applying selection criteria, such as excluding duplicate entries or users who don’t meet the entry requirements.
  3. Random Name Picker: With this picker, you can input the names of all participants, and it will randomly select a winner for you. It also allows you to exclude certain names if needed.

These giveaway pickers are user-friendly and reliable, ensuring that the winner selection process is transparent and unbiased.

Comparison of Giveaway Pickers

Giveaway PickerFeaturesPrice
Random Comment PickerAllows selection from comments on a specific postFree
Instagram Giveaway PickerEnables selection based on specific criteriaFree
Random Name PickerAllows manual input of participant namesFree

Each of these giveaway pickers offers unique features and benefits. Consider your specific requirements and budget to choose the one that best suits your needs.

By using the provided Instagram giveaway template and giveaway pickers, you can streamline the process of running your giveaway, ensure a fair and random selection of winners, and maximize the success of your Instagram contest.

Tips for Promoting Your Instagram Giveaway

Promoting your Instagram giveaway is crucial to its success. In this section, I will share tips for effectively promoting your giveaway. These tips include sharing the giveaway on social media, using relevant hashtags, creating captivating visuals, and engaging with participants. These strategies will help you maximize the reach and visibility of your giveaway.

1. Share on Social Media

One of the best ways to promote your Instagram giveaway is by sharing it on social media platforms. Utilize your brand’s existing social media accounts, such as Facebook, Twitter, and LinkedIn, to reach a wider audience and encourage participation. Craft compelling posts that highlight the details of your giveaway, including the prize, entry requirements, and duration.

2. Use Hashtags

Hashtags are powerful tools for increasing the visibility of your Instagram giveaway. Research and use popular hashtags that are relevant to your giveaway to attract a larger audience. Incorporate both general hashtags related to your industry or niche, as well as branded hashtags specific to your giveaway. This will help you tap into trending conversations and boost your giveaway’s exposure.

3. Create Captivating Visuals

Visual content plays a crucial role in attracting attention and generating excitement for your Instagram giveaway. Invest time in creating captivating visuals that effectively communicate the essence of your giveaway. Use high-quality images, eye-catching colors, and compelling design elements to capture the interest of potential participants. Consider using tools like Canva or Adobe Spark to create professional-looking graphics.

4. Engage with Participants

Engaging with participants is key to establishing a sense of community and fostering excitement around your giveaway. Respond promptly to comments, answer questions, and show appreciation for participants’ support. Encourage entrants to share their experiences or excitement about the giveaway by reposting their content or featuring them in your Instagram Stories. This will not only boost engagement but also create a positive user experience.

Effective Promotion TipsBenefits
Share on Social MediaIncreases reach and encourages participation
Use HashtagsImproves visibility and attracts a wider audience
Create Captivating VisualsGrabs attention and generates excitement
Engage with ParticipantsFosters a sense of community and positive user experience

How to Choose a Winner for Your Instagram Giveaway

When running an Instagram giveaway, it’s crucial to choose a winner in a fair and random manner. This ensures transparency and maintains the integrity of your contest. In this section, I will discuss different methods for selecting a winner, including the use of comment picker tools.

One popular method for choosing a winner is through manual selection. With this approach, you can review each entry and personally select the winner based on predetermined criteria. However, manual selection can be time-consuming, especially if you have a large number of participants.

To simplify the selection process and ensure fairness, you can employ comment picker tools. These tools use a random algorithm to select a winner from the comments on your giveaway post. This eliminates any bias and ensures an unbiased and random selection.

There are several comment picker tools available online that you can utilize. These tools typically require you to input the URL of your giveaway post or hashtag and then randomly select a winner. Some comment picker tools also offer additional features such as filtering out duplicate entries or excluding certain users.

Here are three popular comment picker tools you can consider:

  1. Comment Picker – Comment Picker is a user-friendly tool that allows you to randomly select a winner from the comments on your Instagram giveaway post. It provides options to filter out duplicate comments, exclude specific users, and export the results for verification.
  2. Woobox – Woobox is a comprehensive social media management platform that includes a comment picker feature. It allows you to run giveaways on various platforms, including Instagram, and enables random selection of winners. Woobox also provides additional tools for promoting and tracking your contests.
  3. ShortStack – ShortStack is a versatile platform that offers a variety of features for running contests and promotions on social media. Its comment picker tool allows you to select a random winner from Instagram comments. ShortStack also provides robust analytics and customization options for your contests.

By using comment picker tools, you can ensure a fair and random selection process, giving every participant an equal chance to win. These tools enhance transparency and make the winner selection process efficient and hassle-free.

Choose winner for Instagram giveaway
Manual Selection
  • Allows personal review of entries
  • Provides complete control over winner selection
  • Time-consuming, especially with a large number of entries
  • Potential for bias in selection process
Comment Picker Tools
  • Ensures random and unbiased selection
  • Saves time and effort in selecting a winner
  • Provides transparency in the winner selection process
  • Reliance on a third-party tool
  • Possible limitations based on tool functionality

Best Practices for Running an Instagram Giveaway

Running an Instagram giveaway successfully requires following best practices to ensure transparency, fairness, and professionalism. By adhering to these guidelines, you can create an engaging and rewarding experience for your participants. Here are some essential best practices for running an Instagram giveaway:

  1. Follow Instagram Guidelines: It is crucial to familiarize yourself with Instagram’s promotion guidelines and policies. These guidelines provide valuable insights into what is considered appropriate and acceptable on the platform. Ensure that your giveaway complies with all the rules and regulations set forth by Instagram to avoid any penalties or consequences.
  2. Set Clear and Fair Rules: Clearly define the rules and requirements for entering your giveaway. Whether it’s liking a post, following your account, or tagging friends, make sure participants understand how to enter and the eligibility criteria. Additionally, ensure that the rules are fair to all participants.
  3. Disclose Sponsorships: If your giveaway involves collaborations or sponsorships with other brands or individuals, it is important to disclose them explicitly. Transparency is key, and clearly stating any affiliations or partnerships will build trust with your audience.
  4. Announce the Winner Publicly: Once the giveaway is over and a winner has been selected, announce the result publicly. This can be done through an Instagram post, story, or a dedicated announcement on your website or other social media platforms. Publicly announcing the winner adds credibility to your giveaway and shows that it was conducted fairly.

By incorporating these best practices into your Instagram giveaway, you can create a positive experience for participants, build trust with your audience, and ensure compliance with Instagram’s guidelines. Following these guidelines will help you run a successful and engaging Instagram giveaway.

Tips for Maximizing the Impact of Your Instagram Giveaway

Running an Instagram giveaway is just the first step. To maximize its impact and achieve your marketing goals, here are some expert tips to consider:

  1. Leverage User-Generated Content: Encourage participants to create and share content related to your brand or giveaway. By leveraging user-generated content, you can increase brand exposure, gain social proof, and create a sense of community around your contest.
  2. Collaborate with Influencers: Partnering with influencers who align with your brand’s values and target audience can significantly boost the reach and engagement of your giveaway. Influencers can help promote your contest to their followers, driving traffic and generating buzz.
  3. Utilize Giveaways for Brand Awareness: Take advantage of the viral nature of giveaways to increase brand awareness. Craft your giveaway campaign in a way that highlights your brand identity and values, ensuring that participants associate your brand with positive experiences and emotions.

By implementing these strategies, you can extend the reach, engagement, and impact of your Instagram giveaway, ultimately driving growth and success for your brand.


In conclusion, running an Instagram contest can be a powerful tool for engaging your audience and growing your brand online. By following the Instagram contest tips and strategies outlined in this article, you can successfully run an Instagram giveaway that captivates your audience, generates user-generated content, and helps you achieve your marketing goals.

Instagram contests provide a unique opportunity to connect with your followers on a deeper level, encouraging them to actively participate and share their creativity. With the right approach, you can foster a sense of community and excitement around your brand, while also expanding your reach and attracting new followers.

To run a successful giveaway, it’s important to choose the right type of contest that aligns with your brand and audience. Whether it’s a like, comment, and follow giveaway, a tag a friend contest, or a user-generated content challenge, make sure to set clear rules and guidelines. Promote your contest across your social media platforms and leverage relevant hashtags to maximize visibility.

Lastly, remember to select a fair and random winner using comment picker tools or other methods. Keep the process transparent and publicly announce the winner to maintain trust and credibility. With careful planning, thoughtful execution, and a little creativity, you can create a successful Instagram contest that not only boosts engagement but also enhances your brand presence in the digital landscape.


How and why should I run an Instagram contest?

Running an Instagram contest can be a strategic way to engage your audience, increase your following, and generate user-generated content. It can also provide an opportunity for collaboration with other brands.

What are the benefits of hosting an Instagram contest?

Hosting an Instagram contest can help you get more followers, generate higher engagement on your posts, increase your reach and impressions, and provide an opportunity for collaboration with other brands.

What are the different types of Instagram giveaways?

The different types of Instagram giveaways include like, comment, and follow giveaways, tag a friend giveaways, user-generated content giveaways, collaboration giveaways, and Instagram Stories giveaways.

What are the steps to run a successful Instagram giveaway?

The steps to run a successful Instagram giveaway include defining your goals, identifying your budget and prizes, planning and running the giveaway, designing the campaign, promoting the giveaway, and tracking entries.

Can you provide examples of Instagram contest ideas?

Yes, some examples of Instagram contest ideas include like, comment, and share to enter contests, tag a friend contests, giveaways of new products, and collaborations with other brands.

Do you have an Instagram giveaway template and tools to pick winners?

Yes, I can provide you with an Instagram giveaway template that you can use, as well as recommend three giveaway pickers that can help you select winners randomly.

How can I effectively promote my Instagram giveaway?

To effectively promote your Instagram giveaway, you can share it on social media, use relevant hashtags, create captivating visuals, and engage with participants.

How can I choose a fair and random winner for my Instagram giveaway?

There are different methods for selecting a fair and random winner, including the use of comment picker tools that ensure a random selection and provide transparency in the winner selection process.

What are the best practices for running an Instagram giveaway?

Best practices for running an Instagram giveaway include following Instagram guidelines, setting clear and fair rules, disclosing sponsorships, and announcing the winner publicly to maintain transparency and professionalism.

Can you provide tips for maximizing the impact of my Instagram giveaway?

Yes, some tips for maximizing the impact of your Instagram giveaway include leveraging user-generated content, collaborating with influencers, and using giveaways as a tool for brand awareness.

How can I conclude a successful Instagram contest?

To conclude a successful Instagram contest, it’s important to follow the tips and strategies outlined in this article, which include engaging your audience, generating user-generated content, and achieving your marketing goals.

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By Coach

Social media strategist with a passion for connecting people and brands. Expertise in leveraging platforms like Facebook, Twitter, TikTok, and more to craft compelling narratives and drive engagement. Committed to staying at the forefront of digital trends to deliver innovative and impactful social media campaigns.