Did you know that Pinterest has over 450 million active users worldwide? This creates a great chance for marketers to engage a big crowd. But, how can you make the most of this to boost your campaigns and get more people interested?

Pinterest marketing analytics let you dive into lots of Pinterest insights. This helps you see how well your content is doing, both paid and not paid. More than 98% of people on Pinterest try new stuff they find there. So, looking at this data is super important. These analytics show you things like how many people saw your posts, how they interacted, and if they clicked to learn more. Knowing these details can majorly improve your strategy for what you post and who you aim to connect with.

In this complete guide, I’ll show you how to use Pinterest Analytics fully. This will help you keep an eye on and boost your marketing success. You’ll learn all the basics, how to set up a business account, and tips on using advanced features. Let’s get started on improving your marketing on Pinterest!

What is Pinterest Analytics?

Pinterest Analytics gives you more than just numbers. It shows how well your brand does on Pinterest. You can see stats like how many people see, save, or click on your posts. This helps companies make better ads and posts.

Overview of Pinterest Analytics

Pinterest Analytics shows a lot of details about your pins. You can see how much people like, save, or click on them. For all pins, you’ll see how many people look at your profile or click away. Videos have even more info, like how long people watch them.

Why You Need Pinterest Analytics for Your Business

Looking at Pinterest Analytics helps you figure out what works and what doesn’t. This makes creating better ads and posts easier. You can see which posts get people involved the most. Real-time stats show how you’re doing. You can use filters to look closely at your Pinterest data. This helps make your ads and posts fit what people like.

Setting Up Pinterest Analytics

Starting a great Pinterest business strategy includes getting Pinterest analytics ready. This step dives deep into your work, seeing how customers interact and what content works best. It helps you make things better, reaching more people and doing better on Pinterest.

Creating a Pinterest Business Account

First, you need a Pinterest Business Account to use Pinterest analytics. This account lets you do more with your Pins and has more ways to advertise. It’s easy to do. Go to the Pinterest sign-up page, pick ‘Business Account,’ and follow the steps to make your profile. Fill in all your business info right, to help people find you and enjoy your content.

Accessing Pinterest Analytics on Desktop

After making your Pinterest business account, checking analytics on a computer is simple. Just sign in, find the analytics menu at the top left, and choose ‘Overview.’ This page shows important numbers like how many people saw your Pins and how they reacted. You can even use filters to look at certain times or types of content, making your strategy even better.

Accessing Pinterest Analytics on Mobile

Using the Pinterest app for analytics is easy and quick. Open the app, go to your profile, and hit the ‘Analytics’ button. The app gives you fast updates on your daily work and shows which Pins people like the most. This means you can always know how things are going and make changes on the spot.

  1. Creating a business account unlocks advanced tracking and advertising options.
  2. Desktop access offers a comprehensive overview with detailed reports.
  3. Mobile access provides a seamless, on-the-go analysis experience.
Platform Access Method Key Features
Desktop Analytics Menu Detailed Reports, Date Range Filters
Mobile Profile Analytics Button Real-time Updates, Quick Checks

Understanding Pinterest Metrics

Pinterest Analytics are important for knowing how people engage with content. We look into specific Pinterest metrics. It helps us see who likes what, how effective our posts are, and spots to make things better. This info is key for making our marketing fit what users like and do better on the platform. Let’s explore some essential Pinterest metrics:


Impressions show how often your Pins are seen on Pinterest. The more impressions, the more people see your brand. It’s important for getting your Pins out there more and finding what works best.


Engagements are when users do something with your Pins – like clicking, saving, or commenting. They show what Pins people like most. By checking these, your brand can get ideas on what content to focus on. This can boost how much your stuff is seen and start more conversations.

Outbound Clicks

Outbound Clicks measure how many people click from your Pin to your site. It’s key for checking on your Pin’s return on investment. Tracking these clicks shows how well the Pin sends people to your website. This way, you can adjust things to get more clicks and visits.

Looking at Pinterest metrics and audience insights helps make your posts more engaging. This ensures your marketing is guided by data and matches what users like. It’s all about improving and getting closer to your audience.

How to Use Pinterest Analytics for Performance Tracking

When it comes to Pinterest performance tracking, being organized is key. You need to check metrics like Impressions, Saves, and Clicks often. Impressions tell you how often your Pins show up. Saves show if your audience likes your Pins enough to save them. Clicks show when users check out more about your Pins or click to your site.

By tying these metrics to your ads, you can spot when more people get interested. For example, if a Pin gets lots of Saves but few Clicks, it might need a tweak. This understanding helps improve your strategies. It makes sure your Pins don’t just reach people but also make them want to know more.

Learning about your audience demographics and interests is also crucial. This info helps you make content that your audience really loves. Besides, using Pinterest Analytics with Google Analytics shows how well your Pins are doing. It combines Pinterest’s data with your site’s traffic details. This mix shows how good your Pins are at getting clicks and keeping people’s interest.

To be on top, try SocialPilot and other social media tools. They help make your Pinterest content better. You get to make smarter Pins and plan your schedule efficiently. Plus, checking your performance in real-time lets you tweak things right away. This keeps your content fresh and appealing.

Here’s a detailed table of key Pinterest metrics for performance tracking:

Metric Description
Impressions Frequency of Pins displayed on users’ screens
Saves Number of times a Pin has been saved
Clicks Overall count of clicks on a Pin
Engagement Total clicks or saves on a Pin
Outbound Clicks Clicks leading users to external sites
Followers Driven Number of users who follow your profile after viewing a Pin

Succeeding on Pinterest means more than just sharing content. You must know what interests people, when to post for more views, and adjust based on what you learn. By closely tracking your Pinterest performance, you can make your marketing better, improve your content, and meet your business goals more successfully.

Top Pinterest Analytics Metrics to Track

Knowing which Pinterest metrics to watch is key for better marketing. If you’re old or new to these stats, look at Pin Clicks, Saves, and Profile Visits. They can really improve how you share your content. Let’s explore these Pinterest metrics and their impact on your plan.

Pinterest Analytics metrics

Pin Clicks and Click Rate

Pin Clicks and Click Rate matter a lot in Pinterest Analytics. They show how often people go from your Pin to your site. By tracking Pin Clicks, you can see what content catches eyes and brings visitors. Pinterest has over 459 million monthly users. Knowing what content gets clicks can help you succeed with your goals.

Saves and Save Rate

Saves and Save Rate show how many users save your Pins to their boards. High saves mean people really like your content. It also helps more people see what you share. By getting more saves, you can reach more users and get better feedback on your content.

Profile Visits and Follows

Profile Visits and Follows show who’s getting interested in you on Pinterest. These numbers tell how many users check your profile and decide to follow you. Tracking this can help you see your brand’s effect on Pinterest. It helps measure your growth and engagement. By keeping an eye on these metrics, brands can build a loyal audience and improve their content plan.

Audience Insights and How to Leverage Them

Getting to know your Pinterest audience is key. It helps in making content that people really like. With this knowledge, you can look deeper into who your audience is and what they like.

Understanding Demographics

Different people like different things on Pinterest. This depends on their age, gender, where they live, and what tools they use. Knowing this helps you make your content just right for them.

For example, in the U.S., many users are between 18 and 49 years old. So, creating stuff that appeals to this age group is a good idea. This way, marketers make content that really hits home.

Demographic Percentage
18-29 years 34%
30-49 years 35%
50+ years 27%

Each age group needs a different content strategy. Younger users might like cool, eye-catching stuff more. On the other hand, older users may prefer Pins that teach them something new.

Analyzing Affinity Categories

Affinity categories show what Pinterest users are really into. They show you what topics stand out to your audience. This helps you match your content with what they love.

Looking at these categories closely can guide your strategy. It lets you target the interests that draw users in the most.

  • High affinity categories indicate topics users are passionate about.
  • Low affinity categories may suggest areas for content experimentation.

Studying Pinterest data and audience insights works wonders. It helps build a strategy that keeps your content right on target. This way, you reach, catch, and keep the attention of your desired audience. The result? Better marketing success.

Pinterest Analytics Tools You Should Use

With over 478 million users, Pinterest is growing fast among people who sell things. Finding the best Pinterest analytics tools is key for good marketing. Let’s see some great tools to make your Pinterest better.

Pinterest Analytics

Pinterest’s own tool is great for checking on things like daily views, where your fans are, their gender, and what they speak. Knowing these bits helps make your ads and posts better. This tool also shows how many times your content was shared, clicked, or liked, giving you a full look at what works.


Tailwind is awesome for planning when your Pinterest posts go up. It starts at $9.99 a month. It gives you tips on the best times to post and helps you see how well your boards, keywords, and hashtags are doing. Plus, it can work with Google Analytics to show you how Pinterest affects your website visitors. It’s super for companies that want more trust and shares.


Olapic, with help from Piqora, is mainly for using pictures or videos from customers and people with a lot of followers. It’s good for finding, planning, and seeing what you’re getting out of your efforts. This tool is perfect for brands wanting to connect with influencers and keep an eye on how involved their followers are.

Optimizing Pinterest Content Based on Analytics

It’s key to use Pinterest analytics well for Pinterest content optimization. We look at top Pins to see what people like. We focus on counts like how many times people view, save, and click on a Pin. This tells us what makes folks around the world join in. PIns can get lots of clicks & saves even long after we first post them, showing they can really last.

On Pinterest, images are key. Clear, beautiful pictures that are tall work best. Adding the right details and words to your Pins helps them get seen more. Pinterest analytics optimization shows this works. By making fresh stuff each week, you keep your fans happy and maybe get some more fans.

We know to steer clear of spammy moves, like posting the same Pin over and over. Pinterest might not like that and could stop you for a bit. Instead, make your posts look amazing with great light and cool styles. Since many folks use Pinterest on phones, go for Pin designs that are long, not wide.

To make more people see your Pins, ask them to do something like click or save. In your descriptions, use words and tags that match what people want. Also, speak in ways your fans get to hear you. Checking how your Pins do often helps you do better to meet what your audience likes. Using Pinterest Trends helps you catch the right moments to share, making sure your posts stay interesting.

Key Metric Description Actionable Insight
Impressions Frequency of Pin appearance on screens Enhance metadata and visuals for broader reach
Saves Number of times Pins are saved by users Use richer keywords and calls to action for more saves
Clicks Pins driving traffic to your site Craft engaging, SEO-friendly descriptions

Improving Your Pinterest Marketing Strategy

Improving your Pinterest strategy is key. Keep an eye on trends and tailor content for mobiles. Knowing Pinterest insights helps match marketing with what people like. With 433 million Pinterest users, and 83% buying things they see, using these tips can make your efforts more successful.

Analyzing Trends

Keep an eye on what’s popular on Pinterest. Things like travel, health, and beauty always do well. Use Pinterest Analytics to see what works best for users. Videos from 30 to 90 seconds are a hit. Almost 1 billion are watched each day.

Optimizing for Mobile

Many folks use Pinterest on their phones. So, being mobile-friendly matters a lot. Fast loading, easy to use, and avoiding too much blank space draw users in. Ads on Pinterest give you more for your money. That’s a reason to make everything mobile-ready.

By using trends and focusing on mobile, your Pinterest can get better. Use Pinterest analytics and check often how you’re doing. These steps will help you reach more of Pinterest’s growing group of users.

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By Daria