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How to set up a Google+ Brand Page

Seven key things you need to know about Google+ Brand Pages before setting one up, and the simple six-step process to create your own Google+ Brand Page. Easy peasy.

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5 digital marketing trends Australian businesses are missing out on

In this day and age, where technology is constantly changing and social media is providing unparalleled opportunities to engage your target market, it’s imperative to stay on top of marketing trends. Unfortunately it seems that Australian businesses are rarely in the forefront and as a result miss out on the additional benefits of getting onto these trends early. Here’s five social media, technological and/or digital marketing trends I think most Aussie businesses are missing out on.

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The stuff you need to know about social media from the past week or so

In case you’ve ever wondered, it takes an awful lot of time to stay up to date with what is happening in the land of social media. In fact, I think it’s pretty much impossible to know everything that is happening because there are just too many channels, and too many geeky CEOs and founders like Zuckers who always think they have a better way to do something.

I keep getting asked by my thousands of readers “But Cara, how is one meant to keep up to date with such things? What if Zuckers is planning on changing my Facebook profile layout AGAIN and I’m not even PREPARED?!!!” I feel your pain, I really do. Mere mortals who have jobs where they get paid to do much more boring things probably find it hard to keep updated on what is happening. I’ve chanced upon a solution. Enter: me. I WILL KEEP YOU INFORMED. Since I don’t have to do real ‘work’, I get to keep up to date with all this stuff. And so my weekly ‘stuff you need to know’ post is born.

Well I’ll try to make it weekly, but let’s just see what happens. In the meantime, let me know what you think!

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5 instances where twitter is better than Facebook

If I had a dollar for every person I’ve come across that dismisses Twitter as a waste of time – or just can’t be bothered to understand it – I’d be at least moderately well off. The truth is, in Australia at least, most people stick to Facebook, LinkedIn and YouTube as their social networks of choice. But there are some things that Twitter does much better than any of these social media tools, and here are five examples.

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The latest in the social-media-sphere – 27/1/11

Did you wake up this morning and panic because you didn’t know whether you would be served a new style of advertisement on your Facebook News Feed? Do you want to know what Zuckers’ new house looks like, or why the people of Egypt can’t check-in to the Pyramids anymore? Interested in hearing about the rumoured Facebook phone or want to join in on belittling anyone who doesn’t own a smartphone?
Read on.

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Your friendly social media update about what is hot on the net right now

What has Zuckers been up to the last week or so? He’s been messing with our shit again without adequate communication or warning. Here’s the skinny on what you need to know about facebook, divorces, controlling movies with your mind, SMS postage stamps, Foursquare 3 and Google’s alleged social network. It’s pretty much more important to read than the SMH homepage.

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Scoot: a case study in how to do social media right.

Scoot provides a brilliant case study in how to use social media to build a community and keep them engaged – all before they have even sold a single airfare. All businesses could learn a thing or two about how to use social media, and Facebook in particular from these guys.

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5 myths of why your business should be using social media

It’s not rocket science that you should be using social media to promote your business. You should be, and quite frankly I think you should probably give yourself a stern talking-to if you’re not. However, you need to understand exactly why you want to use social media before you can use it successfully. And I’m sorry, but if you reply with some of these common gems “it’s free” “it’s easy” “everyone else is doing it” “it’s a great way to get more sales” or “I can do it all myself” you may be in for a nasty surprise.

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Instagram: A Marketing Platform Worth a Closer Look [guest post]

Instagram is one of the big up-and-comers in the social media space, but still one channel that most businesses haven’t tapped into yet. Given its huge popularity and potential, you may be asking how your business can incorporate Instagram as part of its social media mix. And in the FIRST EVER Social Skinny guest post, Melissa Russell outlines just how you can do so. HOORAY!

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10 Quick Tips for Better Status Updates (Infographic)

Want to get more likes and more comments on your Facebook status updates? OF COURSE YOU DO. Everyone does. So I’ve teamed up with Shortstack to come up with ten handy tips for better status updates, and we’ve even put it in a lovely nice infographic for you!!! Because we also know you like looking at pretty pictures more than reading boring text. HAPPY MONDAY! (unless it’s not Monday when you’re reading this, in which case, don’t be happy).

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