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5 Benefits of New #Facebook #Hashtags

Have you joined the Facebook hashtag bandwagon? As with most Facebook changes the reception to this new feature has been mixed – some people love it (and were doing it before it was supported) and others find it plain annoying. Personally I’m not a huge fan, but I get where Zuckers was coming from. I mean it’s just like how Fords and Mazdas and Hyundais all end up looking similar to each other (yes they do!), social networks will also continue stealing each others’ innovations so that one day we’re faced with virtually the same social network across every damn platform. But in the interim, how do you feel about the addition of hashtags to Facebook? Yay or Nay?

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The 8 key considerations when running a Facebook competition

Want to run a Facebook competition but not really sure where to start? Here are the eight key things you need to consider to run a successful (and legal) Facebook competition. Cover off all these bases and watch your Facebook community thrive! If you do not read this article, however, your Facebook community will slowly shrivel up and die. Do not say I didn’t warn you.

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Using Twitter to Build Your Team

Does your business have a Twitter account? You might be using Twitter to engage with your customers and your target audience but are you using it to talk to your potential employees? If you haven’t thought about using Twitter for recruitment purposes, you might be missing out on THE NEXT BIG THING. And you do NOT want to miss out on the next big thing. DO YOU. DO YOU? No, you don’t. So check out this article written by another guest contributor (because I’m lazy) about why this may be the answer to your hiring woes.

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Design vs customer experience: why pretty isn’t always practical

Have you hired a designer to create your website? You may have made a HUGE mistake. Designers can be good for some stuff (well, some of them), but most of them are not experts in user experience. The end result being that they design websites with the key objective being that they look pretty and on-brand. This is kinda important, but what is MORE important is that your customers and visitors find your site easy to navigate and know what they are meant to be doing. Sometimes you have to make trade-offs with design to make sure you’re making life easy for your audience. Pretty isn’t always practical. And here’s some rambling, some ranting and some useful examples of when that may be the case. But mostly rambling.

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Windows Vs. iOS: The War On Mobile Devices

Have you seen or played with a Windows 8 Phone yet? There’s no question that in most markets Windows phones are the challenger and that Apple and Android are dominating the market (currently). But how do Windows 8 Phones stack up against the revolutionary iPhone? Find out how they compare across key features like camera, maps, photo, video and more. You might be surprised :)

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Social Media and Television: 5 Examples of the New Era of Social TV

Welcome to a new era of “social television”, where the use of social media becomes intertwined with our television viewing experience. Do you grab your phone as soon as you see a hashtag appear up on screen asking you what you think about Betty’s betrayal of Bob? Have you tweeted during elections, or used social media to ‘vote’ for your favourite reality TV contestants? If the answer is yes, you’re not alone. We’re entering a new era where social media is teaching the old medium of TV a few new tips to get its audience engaged. Here are five such examples for your viewing enjoyment.

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Effective Ways to Use Social Media for Marketing Research

By now we all know that social media is a key channel for marketing and customer service. But what so many businesses are still missing out on is the opportunities for market research. You can learn a hell of a lot about your customers through effective listening and a few key strategies that will ultimately help inform not just your marketing strategy but your product/services as well. In this guest post you can find out some tips and tricks to use social media for marketing research. So GET TO IT YA’LL.

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Mid-year check-in: is your marketing plan working for you?

Somehow half the year has gone past, leaving most of us wondering what the hell happened to all those other months – like January for example, I swear that just never happened? We could spend our time speculating about Dark City style conspiracies or we could just accept that it is now June and look at improving the months to come. Aside from the fact this is probably the most vague and irrelevant excerpt for a post EVER, my point that I haven’t mentioned until now is that WE SHOULD ALL CHECK IN ON OUR MARKETING PLANS NOW. Immediately, before the Dark City men come and move us through time and space.

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10 Quick Tips for Better Status Updates (Infographic)

Want to get more likes and more comments on your Facebook status updates? OF COURSE YOU DO. Everyone does. So I’ve teamed up with Shortstack to come up with ten handy tips for better status updates, and we’ve even put it in a lovely nice infographic for you!!! Because we also know you like looking at pretty pictures more than reading boring text. HAPPY MONDAY! (unless it’s not Monday when you’re reading this, in which case, don’t be happy).

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Pinterest changes – what do they mean for users and businesses?

Social networks wouldn’t be social networks if they didn’t make a bunch of changes every month or so to keep us on our toes. Sometimes the changes are unwanted and unwarranted, and other times they are exactly what we’ve been waiting for since the beginning of time. Pinterest has joined the constant changing social media bandwagon and implemented a range of updates over the past month or so – find out exactly what they are and how they impact you as a user and/or business. DO IT.

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