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Crappy customer service: the real social media fail of big business

These days there’s a new corporate ‘social media fail’ splashed across all media channels every second day, just because a bunch of people sent a few negative tweets about something. Unfortunately all this does is encourage senior management to retreat further into their social panic caves and reduce the social media budget further – content with the fact their brand is on Twitter and Facebook, just like the competition. We need to take the focus off the so-called ‘social media disasters’ of big brands trying to use social media for marketing and engagement and start focusing on the core social media fail of not getting the simplest strategy – customer service – right.

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0

Why Your Career May Depend on Your Social Media Profiles

Ever wondered how your Facebook, Twitter, Pinterest and other social media channels are impacting on your career? The answer is probably more than you think. Read on to find out how to leverage these platforms to help you keep or land your dream job rather than hinder you!

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6

How to set up a Google+ Brand Page

Seven key things you need to know about Google+ Brand Pages before setting one up, and the simple six-step process to create your own Google+ Brand Page. Easy peasy.

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3

Design vs customer experience: why pretty isn’t always practical

Have you hired a designer to create your website? You may have made a HUGE mistake. Designers can be good for some stuff (well, some of them), but most of them are not experts in user experience. The end result being that they design websites with the key objective being that they look pretty and on-brand. This is kinda important, but what is MORE important is that your customers and visitors find your site easy to navigate and know what they are meant to be doing. Sometimes you have to make trade-offs with design to make sure you’re making life easy for your audience. Pretty isn’t always practical. And here’s some rambling, some ranting and some useful examples of when that may be the case. But mostly rambling.

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0

Aussies and the Internet in 2011

If you have ever loved statistics, Australia OR the Internet, you need to read this post. If, like me, you love all three, you may just wet your pants with excitement. So what have us Aussies been up to the past year on the Internet (besides watching porn)?

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6

Foursquare in Australia – is it dead?

In the lead up to the launch of Facebook Places there seemed to be a general hysteria around the death of Foursquare. It was pretty much like the movie Armageddon, where Earth was Foursquare and Facebook Places was the giant asteroid heading into our orbit… but minus the lame soundtrack, shitty scripting and vomit-worthy ending. [side note: best analogy ever.]

Has Facebook Places ousted Foursquare as the Mayor of Checking Inn?

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8

Facebook’s New Rules around Facebook Competitions – MUST READ

Have you run a Facebook competition in the past? The chances are you did so in direct contravention of Facebook’s rules and Zuckers put your name down on his ‘naughty’ list. The good news is that his naughty list got so damn LONG that he decided rather than punishing all the bad girls and boys he would instead change the rules. YAY! Here’s an overview of the new, revised guidelines around running a Facebook competition, as well as a run-down on when you should run competitions through an application vs directly on your timeline. Read it, then go and run a competition, just because you can.

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50

9 New Facebook Features you might not know about

Over the past couple of weeks Zuckers and his team have been busy little bees implementing a whole stack of changes to our beloved Facebook experience. If you didn’t realise you could export your events to your online calendars, edit your Facebook comments, highlight your personal posts, promote your page posts or find nearby Facebook friends then you clearly need to read this article. And just in case you’re not convinced – there’s another four handy features I haven’t even MENTIONED in this excerpt that are covered within… the suspense is killing you. The only option left to you is to CLICK THROUGH!!

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0

Mid-year check-in: is your marketing plan working for you?

Somehow half the year has gone past, leaving most of us wondering what the hell happened to all those other months – like January for example, I swear that just never happened? We could spend our time speculating about Dark City style conspiracies or we could just accept that it is now June and look at improving the months to come. Aside from the fact this is probably the most vague and irrelevant excerpt for a post EVER, my point that I haven’t mentioned until now is that WE SHOULD ALL CHECK IN ON OUR MARKETING PLANS NOW. Immediately, before the Dark City men come and move us through time and space.

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4

What’s the latest skinny in facebook-land?

The only thing you can be certain about when it comes to facebook is that something, somewhere within your profile or feed, is about to change. You never know what it’s going to be, and usually you can bet it’s going to be useless or annoying, but it’s going to happen. And don’t expect that zuckers has any interest in warning you, or even telling you after it’s been done. He won’t. I only hope that this information can help to lessen your post-facebook-change anxieties.

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