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Volusion Review – a Strong Ecommerce Website Solution

With the billions we are all spending online over the last year I think it’s pretty clear that ecommerce is kinda a big deal right now. Buying shit online is just SO much easier than having to physically go to the shops. There’s no finding a park or having to deal with idiot families or groups who think it is OK to walk at 0.04kmh and take up the entire walkway. Newsflash: IT IS SO NOT. Anyway, unresolved shopping issues aside, the point is that ecommerce is huge and if you don’t already have an ecommerce site, you should. Everybody is doing it. And here’s my review of Volusion, which is an ecommerce website solution that will help you make lots of money from your online store. Yay!

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8

Facebook’s New Rules around Facebook Competitions – MUST READ

Have you run a Facebook competition in the past? The chances are you did so in direct contravention of Facebook’s rules and Zuckers put your name down on his ‘naughty’ list. The good news is that his naughty list got so damn LONG that he decided rather than punishing all the bad girls and boys he would instead change the rules. YAY! Here’s an overview of the new, revised guidelines around running a Facebook competition, as well as a run-down on when you should run competitions through an application vs directly on your timeline. Read it, then go and run a competition, just because you can.

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8

My biggest learning from adtech: don’t go to adtech

I arrived at ad:tech Sydney feeling like a little Somalian immigrant illegally arriving to Australia for the first time full of hopes, dreams and wonder. Like that same poor Somalian I left much earlier than expected after a drawn-out process where all my hopes, dreams and wonder were systematically and comprehensively bludgeoned into a gory, horrifying death. Here is my story.

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8

Australian brands on Facebook: statistics and best practice

We are forever hearing about what American businesses are doing on social media, including all the related statistics, infographics, case studies and best practice data. I got sick of knowing all about them and nothing about good old Aussie brands and what we were doing on Facebook, so I did a bit of research and put together my own analysis, including statistics, an infographic, best practice and even a whole white paper. In their faces.

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7

Facebook Timeline for Pages: everything you need to know and more.

The new Facebook Timeline for Pages has been released, and it’s available for everyone. Here are the things you need to know before you upgrade, what it looks like and how to convert your Page to the new Timeline format.

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7

Using social media for crisis management: the Qantas #ashcloud case study

Social media is fast being recognised as one of the best methods to share information quickly and effectively during periods of crisis. This certainly proved to be the case for Qantas during the 16-day period where hundreds of flights were disrupted due to a volcanic ash cloud affecting airspace. At a time where traditional customer contact channels were proving inadequate, the use of Twitter, Facebook and YouTube to communicate and engage with customers proved invaluable. This case study outlines the strategy, statistics and success of Qantas’ social media activity during this time.

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7

Can you measure social media ROI?

Since the beginning of the social media age, the question of return on investment (or ROI) in this field has forever plagued and pained marketing professionals. Some have tried to come up with fancy algorithms to determine a magic number, others have argued until they were blue in the face that it can’t be done. It’s a million dollar question, and here’s the answer… so be sure to send me a cheque in the mail. Read on to find out my take in the whole ROI debate, and let everyone know what your thoughts are too (because we care, really.) But seriously, I’m going to need that million dollars.

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6

How to use Pinterest for business: 7 handy tips

Know that your business should be on Pinterest, but not exactly sure what you need to be doing to drive traffic, awareness and sales on the channel? You’ve come to the right place. I’ve laid down seven simple tips to help your business get started on Pinterest, so that hopefully within a year or two you will be earning millions, if not billions of dollars. How do I not get paid for this shit? Enjoy!

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6

How to set up a Google+ Brand Page

Seven key things you need to know about Google+ Brand Pages before setting one up, and the simple six-step process to create your own Google+ Brand Page. Easy peasy.

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6

The latest in the social-media-sphere – 27/1/11

Did you wake up this morning and panic because you didn’t know whether you would be served a new style of advertisement on your Facebook News Feed? Do you want to know what Zuckers’ new house looks like, or why the people of Egypt can’t check-in to the Pyramids anymore? Interested in hearing about the rumoured Facebook phone or want to join in on belittling anyone who doesn’t own a smartphone?
Read on.

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