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Pinterest – should you be using it or is it just another social media fad?

It’s pretty likely by now that you’ve at least heard of Pinterest, if not already signed up. It’s certainly the very latest social media golden child, with statistics showing it is growing faster than Facebook. But is it a must-join social network that you need to be signing up to? Here’s my take… (get excited)

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12

The biggest problem with social media today (and how to turn it into an opportunity)

These days it’s senior management that are starting to push the social media agenda, which should be a good thing – and yet unfortunately it’s contributing to an already growing problem. The BIGGEST problem with social media today. Globally. Probably in the Universe too. So what is this problem, and how can you help? I’m glad you asked.

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12

10 More Common Social Media Mistakes

10 things that might be hurting your social media strategy. These ones are even better than the last 10 I put forward in January, so you better read on to see if you’re sabotaging your social efforts, or else risk becoming the laughing stock of the social media world…

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12

How to choose the right social media monitoring tool

Trying to figure out what is the right social media monitoring tool for your company is often a lot like playing the lottery. Most of us don’t have 3 months to compare all the tools out there, and if it’s your first experience with a social monitoring system, you probably don’t know what you should even be asking to establish which is the best fit for you. enter: this article.

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11

Is Facebook ruining our (real) social lives?

Does facebook make us less social? Plenty of people purport such a thing, but as yet nobody has really proved it to be the case. Plus the people who tend to say it don’t have facebook, and as a result aren’t really proper human beings anyway.
Regardless, by using colourful and useless graphs combined with stunningly irrefutable logic, I have proved that it actually makes us more social. I do hope you enjoy it.

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11

A step by step guide to the new Facebook timeline and how to get it now

The new Facebook timeline is coming to a profile near you, whether you like it or not. If you want to be prepared, here’s a detailed overview of all of its features. And if you think it looks like a winner, you can get the timeline right NOW by following the five simple steps outlined within. What do you think about it all? I actually like it.

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10

Viral Brand Bullying: what is REALLY ruining my Facebook experience

You know what I really hate? People that cannot drive at the speed limit, the fact I will get fat if I eat ten loaves of bread every day, peas and Facebook viral brand bullying posts showing up in my newsfeed. I’ve written this particular Social Skinny rant about one of the above topics, and because I’m certain you cannot figure out which one it may be, you’ll just have to click through to find out. Be prepared because this time I’m not going after Zuckers OR big brands. This time I’m coming after YOU and your like-happy annoyingness. And no, it’s not hypocritical at ALL (except for the pet mention…). Yeah you have no idea what I’m talking about, and neither really do I.

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10

5 reasons you need to be on Twitter

It’s not rocket science to see that Twitter does not have the same penetration that Facebook does. Nor does it take your average Zuckerberg to see why – yes Twitter can be intensely annoying.

But rather than using it to post about when you are going to bed , or what type of tuna is on your sandwich today, there are actually a few really handy uses…

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9

8 simple things you can do to optimize your website

Here it is… my first Social Skinny article that doesn’t focus on Social Media. Instead, I reveal ingenious tips to optimize your website and boost conversion that will likely earn you millions, if not billions, of dollars. Probably billions. Check it out and then please let me know if you’re a fan of this diversified content on The Social Skinny or if you think I should stick to focusing on social media. I CARE ABOUT YOUR OPINION. No, really. Well…. a little bit anyway. Enjoy!

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9

The #ClickFrenzy case study: How not to do social media

Not only did the team at Click Frenzy manage to piss off an entire nation by failing to ensure their 24 hour deals site could handle more than a couple of visitors at once, but their efforts on social media managed to further provoke, enrage and disrespect their would-be customers. Some of the shit they came up with (or didn’t come up with) over the course of the debacle was truly just astounding. Here’s a lesson in what NOT to do during a social media crisis.

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