So you’ve come up with a brilliant, if not slightly cliche idea to run a Facebook competition on your Facebook Page. Because nobody else is doing that right? Wrong. Everyone is doing it. However in all fairness, they are doing it because it is a brilliant idea, so it’s totally OK to copy everyone else. What it’s not OK to do is to flaunt Zuckers’ rules about running competitions/promotions through your Facebook Page – and they’re pretty darn strict. So while all those other sheep are getting their Facebook Pages shut down for their complete competition rule ignorance, yours will keep going and end up being case studied in TIME Magazine. Or something. Whatever – the point is within this article holds the key – in 8 handy steps – to running your next Facebook competition.

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If you manage a Facebook page or are interested in any Facebook-related changes then you should really read this article. If you don’t, you will probably be laughed at by your colleagues, friends and any ghosts who are currently in haunt mode around your house… this is because these are the latest and greatest Facebook changes to arrive on your Page and they are actually pretty damn awesome (for once). Find out about admin roles, scheduled posts and promoted posts, and then call ghostbusters.

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If you own a facebook page the chances are you’ve at least thought about running a competition, if not gone ahead and done so. Chances are just as strong that you are completely clueless as to what you are actually allowed to do with facebook comps, and so this article will probably save you from big bad Zuckers shutting down your facebook page due to ignorance / disobedience. Pretty much I am a hero.

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The latest #QantasLuxury debacle should be a case study in ridiculous media over-reactions more so than one about social media fails. If you take away the fame-chasers, the clueless self-appointed social media ‘experts’, the sheep and the spambots, all that remains is a few quality insights that prove the success of the wider Qantas social media strategy much more than the failure of one non-descript, miniscule element of it.

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Though it’s almost unfathomable (and probably should be illegal), some people still do not have a Facebook account. We all know one or two of these die-hard resisters, who believe they are somehow more superior to the rest of us because they have managed to spit in the face of digital conformity and still understand the meaning of a ‘postage stamp’.

The idea sounds nice, but in reality they are just the guys who don’t get invited to parties anymore.

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Wondering whether you should use a Facebook Page or a Facebook Group? Don’t know exactly what the difference is or what ramifications either strategy will have? Once again I am your saviour. Read within to find out the pros and cons of a Page versus a Group and determine which is best suited to your objectives!

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Have a business and a Facebook Page, and want to get actual sales alongside all your nice fluffly engagement? Facebook Offers are here to help. Find out if you’re eligible to create one, what they are, how to set one up and what the user journey of redemption looks like. Plus, if you read within the next ten minutes you’ll also get a free set of steak knives and a robotic 23rd century orange peeler. Not really. But the article is almost as awesome as a robotic 23rd century orange peeler. [not really]

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These days there’s a new corporate ‘social media fail’ splashed across all media channels every second day, just because a bunch of people sent a few negative tweets about something. Unfortunately all this does is encourage senior management to retreat further into their social panic caves and reduce the social media budget further – content with the fact their brand is on Twitter and Facebook, just like the competition. We need to take the focus off the so-called ‘social media disasters’ of big brands trying to use social media for marketing and engagement and start focusing on the core social media fail of not getting the simplest strategy – customer service – right.

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Feel like pimping out your Facebook Page but unsure what you should be doing? Consider adding some key apps to the mix to allow for better fan engagement and customer service. What apps should you include? The king of Facebook apps himself, Jim Belosic, weighs in on his top nine must-have apps for your Page.

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Want to get more Twitter followers? Wondering why you’re following people and they aren’t following you back? Here’s 11 handy tips to optimise your Twitter account and tweeting style so you can get more followers.

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