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Facebook Google Pluses itself

The latest round of Facebook changes are clearly designed to combat the threat the social behemoth is feeling from Google Plus. The good news is for once the changes are all for the better – more prominent privacy settings for each post, the ability to add a location tag to statuses and the revamp of the photo viewer (minus advertising!). Is it enough to keep the Google Plus converts at bay? Time will tell.

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3

Design vs customer experience: why pretty isn’t always practical

Have you hired a designer to create your website? You may have made a HUGE mistake. Designers can be good for some stuff (well, some of them), but most of them are not experts in user experience. The end result being that they design websites with the key objective being that they look pretty and on-brand. This is kinda important, but what is MORE important is that your customers and visitors find your site easy to navigate and know what they are meant to be doing. Sometimes you have to make trade-offs with design to make sure you’re making life easy for your audience. Pretty isn’t always practical. And here’s some rambling, some ranting and some useful examples of when that may be the case. But mostly rambling.

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3

4 Companies Doing Social Media Right

These days it’s a pretty huge fail if your business is not leveraging the power of social media to drive awareness, brand loyalty and ultimately sales. However it can also be a pretty huge fail the way many business are using social media – even still (after all these years of test and learn). So what is the secret sauce to social success? Well, these four companies have some good learnings to share. Check out some of these case studies and think about how you can improve your social media strategy for business.

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3

How to create easy and affordable Facebook tabs

Want to make your Facebook page a better branded experience and provide more information to your customers/prospects? Find out how you can easily and affordably design, customise and install any sort of tab you like – from competitions, contact forms, coupons, blog feeds and more. Facebook tabs are no longer the domain of corporates or web geeks thanks to this handy tool.

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5

Facebook Applications and Contests – the best tools now that Wildfire is out of the mix

Want to create awesome Facebook applications, contests, competitions, tabs or whatever else you want to call them? Join the club. The easiest way to do it if you’re not a developer is to use a third-party service that allows you to simply drag and drop widgets to create your very own app. There are some awesome ones out there, and here’s a few for you to check out. I recommend going with the Overlord + Pancake Guy, but at the end of the day it’s going to be your decision. Unless you want me to make it for you, in which case read on.

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5

10 common social media mistakes

We’ve all heard a thousand times what we need to be doing on social media. Engagement, conversation, community, engagement, engagement etc etc. Simple. Well, except there are a bunch of things you really shouldn’t be doing, and nobody bothered to tell you about them. Until now, when I have come [once again] to save the day by filling you in on 10 common social media mistakes to save your social media strategy. Yay! Sit back, pour some hard liquor into your coffee cup and read on…

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0

Brands are the new Big Brother – why you need to watch what you say online

Do you whinge about your bank, your phone service, your internet provider, your mobile handset, your computer operating system or anything else that relates to a big brand? Chances are your social media intellectual property has been raped by a bunch of self-important corporate execs wondering why you hate their brand so much. Welcome to Brand Big Brother.

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5

Hootsuite Review- is it the social media management tool for you?

If you have more than one social media account the chances are you’re already using or thinking about using a social media management tool like Hootsuite. A place where you can check all of your feeds at one time and post to them all from one place too. Sound like heaven? Read on to hear about what Hootsuite has to offer for your social media management needs, whether its suitable for your business and personal needs and how much it will cost you (hint there is a free version!). So the ultimate question is – is Hootsuite worthwhile or not? ONLY I HAVE THE ANSWER. So read this article.

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0

Mid-year check-in: is your marketing plan working for you?

Somehow half the year has gone past, leaving most of us wondering what the hell happened to all those other months – like January for example, I swear that just never happened? We could spend our time speculating about Dark City style conspiracies or we could just accept that it is now June and look at improving the months to come. Aside from the fact this is probably the most vague and irrelevant excerpt for a post EVER, my point that I haven’t mentioned until now is that WE SHOULD ALL CHECK IN ON OUR MARKETING PLANS NOW. Immediately, before the Dark City men come and move us through time and space.

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3

Using Twitter to Build Your Team

Does your business have a Twitter account? You might be using Twitter to engage with your customers and your target audience but are you using it to talk to your potential employees? If you haven’t thought about using Twitter for recruitment purposes, you might be missing out on THE NEXT BIG THING. And you do NOT want to miss out on the next big thing. DO YOU. DO YOU? No, you don’t. So check out this article written by another guest contributor (because I’m lazy) about why this may be the answer to your hiring woes.

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