How to sell social media to senior stakeholders (in 10 handy tips)
You know your business needs to be doing social media. You know it’s the future. You also know you’d much prefer getting paid to play on Facebook all day. So really, it would be a win for everyone. The only problem is those damn ignorant ancient senior stakeholders who aren’t quite convinced that Facebook, Twitter and YouTube hold the answer to making millions of dollars. Well, they do. And it’s your mission to make them SEE that. But I would never leave that task solely up to you, mainly because I think we both know you’d mess it up. So here’s 10 handy tips that will help you make them see the light. The bright, shiny beacon of social media light. MMmmm beacon. So close to bacon. I really need to start eating breakfast.
