5 reasons you may be failing at social media for business

Every wondered why you don’t have 10 million Facebook fans or Twitter followers? Or why days go by without anyone engaging with you on any of your social platforms? Why is social media for business so hard, when it was meant to be the answer to all your problems – and probably even the meaning of life? Well I don’t have the answer to the meaning of life, but I can tell you why your social media efforts are failing. And maybe even a few ideas for how to fix it… because that’s just the nice sort of person I am. Now click through and read this article. Now.

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The biggest problem with social media today (and how to turn it into an opportunity)

These days it’s senior management that are starting to push the social media agenda, which should be a good thing – and yet unfortunately it’s contributing to an already growing problem. The BIGGEST problem with social media today. Globally. Probably in the Universe too. So what is this problem, and how can you help? I’m glad you asked.

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100 Social Media, Mobile and Internet Statistics for 2012 (March)

No one can get enough of statistics. Nor social media. The two combined are just about enough to make you wet your pants… so get the nappies handy because here’s my next installment of my 100 social media statistics for 2012. It’s actually only 85 statistics, so you can spend the extra minute reading another of my stellar literarary masterpieces. Or maybe send me a congratulatory email/tweet? I’ll leave it up to you :) Enjoy!

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5 digital marketing trends Australian businesses are missing out on

In this day and age, where technology is constantly changing and social media is providing unparalleled opportunities to engage your target market, it’s imperative to stay on top of marketing trends. Unfortunately it seems that Australian businesses are rarely in the forefront and as a result miss out on the additional benefits of getting onto these trends early. Here’s five social media, technological and/or digital marketing trends I think most Aussie businesses are missing out on.

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Pinterest – should you be using it or is it just another social media fad?

It’s pretty likely by now that you’ve at least heard of Pinterest, if not already signed up. It’s certainly the very latest social media golden child, with statistics showing it is growing faster than Facebook. But is it a must-join social network that you need to be signing up to? Here’s my take… (get excited)

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