The latest #QantasLuxury debacle should be a case study in ridiculous media over-reactions more so than one about social media fails. If you take away the fame-chasers, the clueless self-appointed social media ‘experts’, the sheep and the spambots, all that remains is a few quality insights that prove the success of the wider Qantas social media strategy much more than the failure of one non-descript, miniscule element of it.

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