70% of marketers are going to increase their social media ad spend this year – globally we will spend $24 billion across social networks! That’s more than the GDP of New Zealand (probably). The key point here is that you obviously have to spend some of your $$ on social media, because that’s what everyone else is doing, and you DO NOT WANT TO BE THE ONLY CHUMP DOING SOMETHING ELSE. Print is dead and so is TV (not really). So social media it is. But – you ask – where do you spend your money within social media? THERE ARE SO MANY DAMN NETWORKS THESE DAYS. Honestly, it’s hard to keep track. Should you give your money to Zuckers, or that blue bird on or that new one where it’s all just about pictures (not the one with the pins though)….. well I’m glad you asked. READ ON FOR ALL THE ANSWERS YOU EVER HOPED TO HAVE (kind of).

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We have been told for a long time now that print and TV advertising are dying. That’s a contentious (and perhaps erroneous) argument to make, which is why I’m not going to talk about that at all in this next article. What I WILL talk about is some stuff about mobile advertising. That annoying shit that comes up when you are just trying to text someone, play a game on your phone or navigate to your friend’s new house. ADVERTISING IS SO ANNOYING. And yet, it works… so we have to get used to it. Anyway, read more about mobile and smartphone advertising within… and go and annoy some more customers (successfully)!

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These days you can’t call yourself a marketer unless you have orchestrated something that has gone viral (preferably the good sort). But what does it take to make something viral? That’s the million dollar question and the answer isn’t simple – there’s no single tried and true way to make viral content. What is useful, though, is gaining a good understanding of what other brands have done to gain viral traction in the past.. then hope that some of that ingenuity (or sometimes even just luck) rubs off onto you. Here’s a few examples of viral pranks that have paid off.

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So you want to increase the web presence of your business? WHO DOESN’T? The question is, do YOU have what it TAKES? You will never find out unless you read this article. At least ten times. TEN TIMES DAMMIT.

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The chances are you have played around with Pinterest at one time or another, but many (particularly businesses) haven’t quite mastered the art of Pinterest marketing. When should you schedule your pins, what tools do you use, how do you know what is working and what isn’t? So many questions, so little time to understand everything. Well don’t worry because all your answers are revealed within….

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These days it’s a pretty huge fail if your business is not leveraging the power of social media to drive awareness, brand loyalty and ultimately sales. However it can also be a pretty huge fail the way many business are using social media – even still (after all these years of test and learn). So what is the secret sauce to social success? Well, these four companies have some good learnings to share. Check out some of these case studies and think about how you can improve your social media strategy for business.

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Working remotely – either from home or on the road – is becoming increasingly popular (except if you work for Yahoo). The great news is that technology continues to make it easier to do so successfully – in many cases making you more productive on the go than sitting at a desk in an Office tomb. TOMB I say. If you want to avoid your tomb-like work existence, then check out these tools to help you stay productive on the go! Then tell your boss you won’t be back in for a couple of weeks. WORKS LIKE A CHARM.

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Do you like to blog, but you also like to do stuff outside your house and away from your laptop? ME TOO! Maybe we could be best friends. Also you should read this article about some handy apps designed to make blogging on the go much easier. CHECK IT OUT YO.

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Sometimes the best way to be good at something is simply to copy others who are awesome at it. Of course you should change it ever so slightly and pretend it was your idea in the first place, otherwise what is the point? Seriously though, when it comes to marketing and even more specifically social media, reading case studies and keeping an eye on what competitors and prominent brands are doing always helps stimulate your own creativity. So here are four quick case studies of brands doing some awesome things in social media. Don’t forget to change them ever so slightly…

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3D PRINTING YEAH BABY. Seriously I didn’t know how to start this excerpt with the right amount of enthusiasm for this topic. 3D printing is awesome and you need to CHECK IT OUT right now. Then you need to start thinking about all the amazing things you are going to print once you get your hands on one…. I am still tossing up between a spare ear (yes, ear) OR an amazing mansion for my cat. On the one hand I could hear really, really well (right?) and on the other my cat will hate me a little less for not letting him go outside. Decisions, decisions. Anyway, read the article.

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