Nobody is disputing that social media is an important part of your marketing mix. NOBODY. Well, some people probably would – those annoying laggards in denial – but the real point is that I’m not and I know pretty much everything. HOWEVER do not fall into the trap of putting all your marketing eggs in your social media basket. The bunny gets really angry and easter is ruined for everyone. Is that what you want? An eggless Easter? I didn’t think so. What I’m trying to say here is that social media is meant to be a complement to your marketing strategy, not a replacement. But you probably figured that out by the title of this article, so I really just waste five minutes of all our lives typing that ramble out. READ THIS ARTICLE OR YOU WILL RUIN EASTER. The end.

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