This is the second article in a super-incredible unbelievable Google+ series (if three articles = series). The first one was ‘How can Google+ help your business?’ and explains the pros and cons of creating a Google+ Brand Page. If you’ve decided to go ahead with it, you’re in the right place.
First up, there are a number of things you need to know before setting up your Page:
- Pages can’t add people to circles unless they have added or mentioned the Page first
- The default setting for everything on your Page is public
- Google+ Pages will automatically unfollow anyone who unfollows them – this has huge implications as people who are looking to grow their community won’t want to unfollow brands because they know they will lose a follower in the process
- Pages can’t +1 other Pages or content on the web
- Pages can’t mention people unless they are connected to the brand
- Pages can’t share to extended circles
- Pages don’t receive notifications via email, the Google bar or text
Here’s how you set up a Google+ Brand Page:
- You need a Gmail account that you don’t mind giving your team (or anyone else who is going to be accessing your Google+ Brand Page) access to. This is very annoying but must be done.
- Visit http://www.google.com/+/business/ and start the process by clicking ‘Create your Google+ Page’
- You’ll then need to choose the most appropriate classification for your business – local business or place; product or brand; company, institution or organisation; arts, entertainment or sports; or other.
- Fill out the other fields as appropriate
- Customise your Profile by adding a tag line, uploading a photo etc.
- Get posting and promoting!
That’s about it, there’s really nothing to it! If you do create a Google+ Brand Page be sure to post a link to it in the comments below so we can all check it out.