Simply having an online presence and believing that will help your business just won’t cut it anymore. Today’s businesses are highly competitive. They all have Facebook pages, Google pages, and LinkedIn pages along with their actual website. Instead of just having a website to have one, focus on how you can use it to achieve […]
There’s always more you can do to drive traffic to your website. Here are three simple places to start!
It’s a fact that if your business is not online in 2018, you are missing out on a HUGE potential customer base. Even if you just run a small village café, maintaining an Instagram page could bring in a whole new young audience, and along with them, heaps of extra revenue. Simply updating a few […]
All the facts you need to know to supercharge your email marketing… including a brilliantly pretty infographic that spills the beans on 119 (yes, that’s 119) FACTS ON EMAIL MARKETING THAT YOU DO NOT ALREADY KNOW. Well, we can’t be sure you don’t know any of them, so don’t hold me to that. You’ll just have to click through and find out for yourself! Enjoy!
70% of marketers are going to increase their social media ad spend this year – globally we will spend $24 billion across social networks! That’s more than the GDP of New Zealand (probably). The key point here is that you obviously have to spend some of your $$ on social media, because that’s what everyone else is doing, and you DO NOT WANT TO BE THE ONLY CHUMP DOING SOMETHING ELSE. Print is dead and so is TV (not really). So social media it is. But – you ask – where do you spend your money within social media? THERE ARE SO MANY DAMN NETWORKS THESE DAYS. Honestly, it’s hard to keep track. Should you give your money to Zuckers, or that blue bird on or that new one where it’s all just about pictures (not the one with the pins though)….. well I’m glad you asked. READ ON FOR ALL THE ANSWERS YOU EVER HOPED TO HAVE (kind of).
We have been told for a long time now that print and TV advertising are dying. That’s a contentious (and perhaps erroneous) argument to make, which is why I’m not going to talk about that at all in this next article. What I WILL talk about is some stuff about mobile advertising. That annoying shit that comes up when you are just trying to text someone, play a game on your phone or navigate to your friend’s new house. ADVERTISING IS SO ANNOYING. And yet, it works… so we have to get used to it. Anyway, read more about mobile and smartphone advertising within… and go and annoy some more customers (successfully)!
These days you can’t call yourself a marketer unless you have orchestrated something that has gone viral (preferably the good sort). But what does it take to make something viral? That’s the million dollar question and the answer isn’t simple – there’s no single tried and true way to make viral content. What is useful, though, is gaining a good understanding of what other brands have done to gain viral traction in the past.. then hope that some of that ingenuity (or sometimes even just luck) rubs off onto you. Here’s a few examples of viral pranks that have paid off.
So you want to increase the web presence of your business? WHO DOESN’T? The question is, do YOU have what it TAKES? You will never find out unless you read this article. At least ten times. TEN TIMES DAMMIT.
The chances are you have played around with Pinterest at one time or another, but many (particularly businesses) haven’t quite mastered the art of Pinterest marketing. When should you schedule your pins, what tools do you use, how do you know what is working and what isn’t? So many questions, so little time to understand everything. Well don’t worry because all your answers are revealed within….
These days it’s a pretty huge fail if your business is not leveraging the power of social media to drive awareness, brand loyalty and ultimately sales. However it can also be a pretty huge fail the way many business are using social media – even still (after all these years of test and learn). So what is the secret sauce to social success? Well, these four companies have some good learnings to share. Check out some of these case studies and think about how you can improve your social media strategy for business.
