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Smartphones: The New Advertising Target

We have been told for a long time now that print and TV advertising are dying. That’s a contentious (and perhaps erroneous) argument to make, which is why I’m not going to talk about that at all in this next article. What I WILL talk about is some stuff about mobile advertising. That annoying shit that comes up when you are just trying to text someone, play a game on your phone or navigate to your friend’s new house. ADVERTISING IS SO ANNOYING. And yet, it works… so we have to get used to it. Anyway, read more about mobile and smartphone advertising within… and go and annoy some more customers (successfully)!

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The Best Marketing Pranks That Went Viral

These days you can’t call yourself a marketer unless you have orchestrated something that has gone viral (preferably the good sort). But what does it take to make something viral? That’s the million dollar question and the answer isn’t simple – there’s no single tried and true way to make viral content. What is useful, though, is gaining a good understanding of what other brands have done to gain viral traction in the past.. then hope that some of that ingenuity (or sometimes even just luck) rubs off onto you. Here’s a few examples of viral pranks that have paid off.

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5 Simple Ways to Increase the Web Presence of Your Business

So you want to increase the web presence of your business? WHO DOESN’T? The question is, do YOU have what it TAKES? You will never find out unless you read this article. At least ten times. TEN TIMES DAMMIT.

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How to Use Pinterest for Marketing

The chances are you have played around with Pinterest at one time or another, but many (particularly businesses) haven’t quite mastered the art of Pinterest marketing. When should you schedule your pins, what tools do you use, how do you know what is working and what isn’t? So many questions, so little time to understand everything. Well don’t worry because all your answers are revealed within….

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4 Companies Doing Social Media Right

These days it’s a pretty huge fail if your business is not leveraging the power of social media to drive awareness, brand loyalty and ultimately sales. However it can also be a pretty huge fail the way many business are using social media – even still (after all these years of test and learn). So what is the secret sauce to social success? Well, these four companies have some good learnings to share. Check out some of these case studies and think about how you can improve your social media strategy for business.

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