It’s certainly been awhile since my promise to post a social media statistics update every month… but better late than never right? Here are 83 awesome statistics on Social Media Marketing, B2B, Enterprise, Small Business, Blogging, Mobile, Facebook, Instagram, LinkedIn, Twitter, Google+ and Pinterest to start your 2014. STATISTICS! You love them, I love them, and here they are in all their glory:
General Social Media Marketing Statistics
1. 97% of all consumers search for local businesses online. (Relevanza)
2. 68% of Google+ users are male, while 80% of Pinterest users are women. (leaderswest Digital Marketing Journal
3. 80% of business executives believe social is “important” or “somewhat important” in marketing and branding;. (e-Strategy Trends)
4. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. (iMedia Connection)
5. 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. (MediaPost)
6. 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others. (Forbes)
7. 65% of executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. (Deloitte University Press)
8. On average there are 700 YouTube video links shared on Twitter every minute, and 500 years; worth of YouTube videos watched on Facebook every day. (Social Media Today)
9. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. (Social Media Today)
10. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. (Social Media Today)
11. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. (Social Media Today)
12. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. (Brandpoint)
13. 86% of companies are comfortable marketing with social tools, but only 41% use social tools for communicating with customers. (Forbes)
14. Google + 40% of marketers use it, 70% want to learn more and 67% plan to increase activities (Digital Insights)
15. 42% update their profile information regularly on LinkedIn (Digital Insights)
16. Every second 8000 users like some or other photo on Instagram (Digital Insights)
17. Social media generates almost double the marketing leads of trade shows, telemarketing, daily mail or PPC(Digital Insights)
18. Women check brand social pages more often than men (Digital Insights)
B2B Social Media Marketing Stats
19. Just 38% of b2b marketers say they have a defined social media strategy. (Marketing Pilgrim)
20. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. LinkedIn is a close second at 82%. (Marketing Pilgrim)
21. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. The primary measurement of social media success is increased website traffic. (Marketing Pilgrim)
22. 94% of B2B PR professionals said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. (B2B PR Sense Blog)
23. Just 11% of B2B marketers say social media is highly effective for lead gen (eMarketer)
24. 32% of B2B decision makers use Pinterest at least monthly, but only 2% do so primarily for business reasons. (Marketing Charts)
25. 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs. (MyCustomer.com)
26. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%). (MyCustomer.com)
27. Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Facebook, Twitter and LinkedIn. (It’s All About Revenue)
28. In 2012, less than a third of B2B marketers said their social media activities were either “fully integrated” or “very involved” with company-wide operations. Today that figure is close to half. (eMarketer)
29. The top marketing tactics used by B2B marketers this year were social networks (84%), email marketing (72%), SEO (56%) and press releases (51%). The least popular tactics, each used by less a quarter of marketers, were online ads, seminars and ebooks. (eMarketer)
Social Media in the Enterprise Statistics
30. 77 of the Fortune Global 100 companies have at least one official corporate Twitter account. (leaderswest Digital Marketing Journal)
31. 48% of the Fortune Global 100 are on Google+. (leaderswest Digital Marketing Journal)
32. More than one-third of Fortune 500 companies have active Google+ accounts. However, 19% of the companies with Google+ corporate accounts have not yet activated them. Google+ remains the only major social platform with a significant number of open—but inactive—accounts. (MediaPost)
33. 70% of the Fortune 500 companies have Facebook pages, including nine of the top 10 companies. (MediaPost)
34. The top five social networks used by B2B marketers to distribute content are LinkedIn (83%), Twitter (80%), Facebook (80%), YouTube (61%) and Google+ (39%). (Social Media Today)
35. Another study pegs the top three social networks in use by Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). (leaderswest Digital Marketing Journal)
36. Of the 500 leaders of the biggest companies in the US, only 28 have a Twitter account, and only 19 of them actually use it. (Quartz)
37. 68% of Fortune 500 CEOs have no social media presence whatsoever. Among the rest, 26% are on LinkedIn, but less than 10% are on Facebook and just 1% – five CEOs – are on Google+. (Quartz)
38. When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below. Only 31% gave a rating of 4 to 6. Just 17% ranked their company at 7 or above. (Deloitte University Press)
39. By department, the largest users of social media in enterprises are marketing (with 78% using social media to a moderate to great extent), IT (64%), sales (63%), and customer service (62%). The functions using social media least are operations (46%), supply chain operations (36%), risk management (35%) and finance (28%). (Deloitte University Press)
40. More than 40% of enterprises measure the success of their externally facing social media initiatives based on social reach (e.g., number of fans/followers) or brand reputation enhancement. Just 14% measure it based on sales. 19% don’t measure it at all. (Deloitte University Press)
41. Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. 76% are also on Google+, 74% are on Pinterest, almost a third (31) are on Tumblr. (MediaPost)
Small Business Social Media Statistics
42. 78% of small businesses attract new customers through social media. (Relevanza)
43. 80% of SMB websites don’t display links to the company’s social networks. (iMedia Connection)
44. SMB marketers identify the top three benefits of social media marketing as increased exposure (89%), increased website traffic (75%), and access to marketplace insights (69%). Less than half believe that it reduces marketing expenses or increases sales. (eMarketer)
45. Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each). (Constant Contact)
46. Nearly 20% of SMB marketers would outsource social media marketing if they could. (Constant Contact)
Business Blogging Statistics
47. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs. (leaderswest Digital Marketing Journal)
48. 34% of Fortune 500 enterprises maintain corporate blogs – up from 28% in 2012. (leaderswest Digital Marketing Journal)
49. Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs. (leaderswest Digital Marketing Journal)
50. 77% of B2B firms maintain blogs. (MyCustomer.com)
Mobile Marketing Statistics
51. 50% of clicks on mobile banner ads are accidental. (iMedia Connection)
52. Mobile video is the fastest growth area in marketing. (iMedia Connection)
53. 35% of B2B marketers plan to increase their spending on mobile marketing this year. (Social Media Today)
54. Facebook will account for 13% of worldwide mobile ad revenue in 2013. (Social Media Today)
55. 4.2 billion people use their mobile device to access social media sites (Digital Insights)
Facebook Statistics
56. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook. (leaderswest Digital Marketing Journal)
57. 20% of all internet page views come from Facebook. (iMedia Connection)
58. 95% of all social media-referred traffic to B2C websites is generated from just five social networks: Facebook, Twitter, Reddit, StumbleUpon, and YouTube. 74% comes from Facebook alone. (It’s All About Revenue)
59. Facebook posts below 250 characters get 60% more engagement. You can get up to 66% more engagement if you cut it down to less than 80 characters. (Buffer)
60. There have been over 10 billion Facebook apps developed so far (Digital Insights)
61. 751 million users access Facebook from a mobile device http://blog.digitalinsights.in/
62. 189 million of Facebook’s users are “mobile only.” (Buffer)
63. 25% of Facebook users don’t bother with privacy settings. (Buffer)
64. 23% of Facebook users check their account more than 5 times a day (Digital Insights)
65. There are over 1.15 billion Facebook users (Digital Insights)
66. 350 photos are uploaded to Facebook every day (Digital Insights)
Twitter Statistics
67. 34% of marketers say they have generated leads from Twitter. (leaderswest Digital Marketing Journal)
68. To maximize click-throughs from your tweets, keep them to 100 characters or less and tweet in the afternoon (between 1:00 and 4:00 EST). (leaderswest Digital Marketing Journal)
69. Twitter accounts for 32% of social media-generated traffic to B2B websites, but 82% of social media leads. (MyCustomer.com)
70. 18% of U.S. adult internet users are now on Twitter, double the percentage from 2010. (MediaPost)
71. 81% of Twitter users expect a same-day response to questions and complaints aimed at brands. (Forbes)
72. There are 400 million tweets sent each day. (Social Media Today)
73. 50% of technology companies have acquired a customer through Twitter. (Social Media Today)
74. For tweets with links, 120-130 characters is the ideal range to maximize retweets. (Buffer)
75. Tweets with one or two hashtags get 21% higher engagement on average, but those with three or more actually get 17% less engagement. (Buffer)
76. 28% of Retweets on Twitter are due to inclusion of “please RT!” (Digital Insights)
77. 60% of Twitter users access it form mobile (Digital Insights)
78. Approximately 20 million Twitter accounts are fake (Digital Insights)
79. Over 400 million tweets are sent per day (Digital Insights)
80. The average number of tweets per account is just 208 (Digital Insights)
81. Twitter has over 500million total users (Digital Insights)
82. Twitter’s fastest growing age demographic is 55 to 64 year olds (increasing 79%) (Digital Insights)
Google+ Statistics
Courtesy of Digital Insights
83. There are over 500 million Google+ users, of which 343 million are active
84. Over 67% of Google+ users are male
85. 80% of users log-in at least once a week and 60% log-in every day
86. The +1 button is served more than 5 billion times per day
87. Animated GIFs are the most engaging type of post on Google+
LinkedIn Statistics
Courtesy of Digital Insights
88. There are over 238 million LinkedIn users
89. There are over 1.5million LinkedIn Groups
90. 27% of LinkedIn users access the platform via their mobile
91. 50% of LinkedIn users have a Bachelor or Graduate degree
92. There are over 3 million LinkedIn Company Pages
93. There are over 1 billion LinkedIn endorsements
Instagram Statistics
Courtesy of Digital Insights
94. There are over 130 million Instagram users
95. More than 16 billion photos have already been uploaded to Instagram
96. An average user has 40 photos
97. Instagram gets 1000 comments per second
98. Over 5 million videos were shared on Instagram within 24 hours of launch
99. More than 5 million photos are uploaded every day
Pinterest Statistics
Courtesy of Digital Insights
100. There are over 70 million Pinterest users
101. More than 69% of users are female
102. Food is the top category on Pinterest with 57% discussing food-related content
103. 80% of total Pinterest pins are re-pins
AMAZING, right? I know you are practically getting off on all those statistics. But, should you feel you need more, you are welcome to check out these previously awesome stats articles written on The Social Skinny: 216 Social Media and Internet Statistics, 99 New Social Media Stats for 2012, 100 Social Media, Mobile and Internet Statistics, 100 more social media statistics and 100 social media statistics for 2012. SO MANY SOCIAL MEDIA STATISTICS I CANNOT HANDLE IT. Now read all of these and memorize every single one – anyone who scores 100% on my social media statistics quiz will win $1 billion dollars. Once again, if I had a legal team I’m sure they’d want some sort of disclaimer there, pretty much admitting there was no quiz nor do I have $1 billion dollars, but I don’t so I’m sticking with it. Kinda. Oh and if you appreciate the time I’ve taken to compile these stats, please say thanks in the comments below. Because I get sad when I don’t have comments. REALLY REALLY SAD.